New Shops

Christina Parrella

(Updated 08/16/2016)

Shopping in NYC is both a pleasure and a pastime, with retailers offering a staggering array of fashionable goods. New boutiques pop up with regularity in all five boroughs, making the City an unparalleled destination for style-seekers. Among a half-dozen recent entries we’re spotlighting are ballet-shoe brand Josefinas and nail-art purveyor Valley Nails. Check back soon for more openings.

Arc'teryx Courtesy, Arc'teryx

169 Spring St., Soho, Manhattan
The Canadian outdoor apparel brand is expanding its retail presence in America with its first NYC outpost in Soho. The label offers men’s and women’s performance sports gear in minimalist, simple designs. Arc’teryx manufactures and designs its clothing in-house using premium materials, providing a high degree of standards and craftsmanship for its products.

125 Greenwich Ave., West Village, Manhattan
The popular swimsuit and lingerie store has been a mainstay in the East Village for almost 15 years, prompting it to open a location serving the other side of Manhattan. Swimwear brands include the chic NYC-to-LA transplant Marysia, the surfer-friendly Cali label Mikoh and the casual Solid & Striped (recently worn by Gigi Hadid). Lingerie and wetsuits—naturally—round out the stock.

4 Stuyvesant Ave., Bushwick, Brooklyn
The most likely place to find a vintage clothing shop that triples up as a bookstore and coffee shop? Bushwick, of course. That’s where you’ll find Bookeepers, run by Stonie Clark, former proprietor of vintage pop-up shop Bad Seeds. The clothing includes a large selection from the ’90s and earlier, curated by Clark from trips to Georgia and Florida. The books are also handpicked by the owners. Outside there’s a rack of sale items like jeans, tees and dresses for around $5 and up.

Josefinas Portugal Courtesy, Josefinas Portugal

Josefinas Portugal
252 Elizabeth St., Nolita, Manhattan
Ballet flats are the specialty at this Portuguese footwear brand’s flagship; owner and designer Filipa Júlio is a former ballerina. Júlio’s line is inspired by (and named for) her grandmother, and references the shoemaking culture of Portugal. You’ll find classic designs (starting at $169) and the blogger-beloved furry patent loafers ($564). Styles and colors are limited at this location, which is decorated in a palette of soft beige, cream and rose.

Larsson & Jennings Photo: Brett Beyer

Larsson & Jennings
335 Bleecker St., West Village, Manhattan 
Started by a Londoner and a Swede, this watch brand combines the best of both homelands, balancing a clean, minimalist design with a contemporary aesthetic. The pieces are all made by hand in Switzerland using centuries-old techniques, with high-quality materials sourced from local artisans. The look is classic and luxurious but affordable; styles begin in the $350 range and are mostly within a couple hundred bucks of that, save for one design that runs around $1,600. The sleek, black-and-white West Village flagship mirrors the company’s aesthetic.

Valley Nails
21 E. 62nd St., Upper East Side, Manhattan
Instagram has made an art of showing off your nail art, but places like Valley Nails deserve some credit too. The ethical nail salon, synonymous with downtown cool, has opened its first space uptown, taking its funky, edgy designs to a crowd accustomed to French manicures. They feature all types of designs including ombre, half-moon and geometric looks (its specialty); artists adorn your nail beds using tiny brushes, not stamps or premade designs. The 400-square-foot space is located on the second floor.

AHA Front. Photo: Ramon Pevenito

Last month's featured shops

AHA Front
147 Front St., Dumbo, Brooklyn
Online retailer AHAlife is a global marketplace that sells products from thousands of designers in more than 45 countries. You can find an exceptionally curated list of products from around the world, including beauty, housewares, clothing and accessories. The brick-and-mortar store, which is neatly decorated, is always rotating its stock—so if you see something you like, it’s in your best interest to snap it up quickly. Merchandise includes candles, beach towels, ceramics, fragrances and artisanal jewelry. 


939 Madison Ave., Upper East Side, Manhattan
Upon entering Aquazzaura’s new store, you may forget you’re shopping for shoes. With elements like gold shelving, velvet couches, suede walls and marble floors, the brand’s first US store feels more like a luxury spa. (It even smells like one, courtesy of those Diptyque candles.) As for stock, the Italian shoe label doesn’t disappoint. Shop for its popular lace-up Christy flats and its best-selling and oft-copied Wild Thing sandal

Courtesy, Credo

9 Prince St., Nolita, Manhattan
This Nolita shop specializes in beauty brands that are cruelty-free, vegan and organic—which slightly offsets the sticker shock (you’re helping the planet!). Everything Credo carries is 100 percent natural; the store even goes so far as to list the 23 chemical ingredients you’ll never find in its products. Brands include Red Flower, One Love Organics, ILIA and Juice Beauty, Gwyneth Paltrow’s line. The store also holds “clean beauty swaps” for customers looking to unload their old, toxic beauty products for the clean and natural stuff. 

Courtesy, The Row

The Row  
17 E. 71st St., Upper East Side, Manhattan
The 10-year-old label’s NYC flagship, housed in an Upper East Side townhouse, is both hip and minimalist, mirroring the aesthetic of its famous designers, Mary-Kate and Ashley Olsen. In keeping with the Row’s clean, classic style, the store features light wood floors, a marble staircase, luxury furniture (some pieces are from the Olsens’ homes) and artworks by Jean-Michel Basquiat and Keith Haring. Expect to find a range of apparel, the label’s new shoe line and eyewear from its collaboration with Oliver Peoples. 

Upstate Stock 
2 Berry St., Williamsburg, Brooklyn
Like its Williamsburg flagship, the made-in-New York label is rugged and cool. Menswear items dominate, with house-brand knits, flannel shirts and bags, all fashioned in its three NYC factories. Aside from its own line, Upstate Stock carries US-based brands including American Trench and Freenote Cloth, as well as hypoallergenic skin care line SallyeAnder. And in true Williamsburg fashion, there’s a coffee bar serving fancy caffeinated beverages (in this case, Cut Coffee from Toronto). 


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