The official source for information about where to go and what to do in New York City, nycgo.com is targeted to both visitors and locals alike. Members have a guaranteed presence, with a property page displaying an extensive description of the business along with multiple photos and special offers. Property pages also have Google maps to help visitors and locals easily find you. Only members have a hyperlink to their own site and social media links from their property page.
The members-only section on nycgo.com has a searchable membership directory for connecting with other members, a searchable convention calendar for targeting certain groups coming to NYC and a place for submitting special offers and calendar listings. The section also features valuable research information to help you plan your marketing strategies. Members are able to access and update their listings by using a customized member extranet tool.
Official NYC Publications
As an NYC & Company member, you can reach those who plan group travel and meetings as well as millions of leisure and business visitors each year through our NYC Official Visitor Guide, NYC Official Meeting & Event Planner, NYC Official Travel Planner and NYC Official Visitor Map. Only members have the opportunity to advertise in these key publications. In addition to the print distribution, guides are available as a free download on nycgo.com.
NYC Official Visitor Guide
The NYC Official Visitor Guide features targeted itineraries, neighborhood highlights and a calendar of events and coupons, in addition to listing information for members, including accommodations, transportation, sightseeing, cultural attractions, nightlife, shopping, sports and services throughout the five boroughs. It is the only guide that goes out of market, influencing decisions before visitors arrive during the planning stage of their trip. Distribution: 1.2 million annually
NYC Official Visitor Map
Published twice annually, the NYC Official Visitor Map makes it easy for visitors to get around the five boroughs and includes details on top attractions, subway stops and useful travel tips. Distribution: 600,000 annually
NYC Official Meeting & Event Planner
Targeted to event and meeting planners, the annual NYC Official Meeting & Event Planner contains detailed information on member meeting and event sites, convention facilities, accommodations, restaurants, services and happenings throughout the city. Mixed-media distribution: 105,000 annually
NYC Official Travel Planner
Incentive planners, tour operators and retail travel consultants craft individualized New York City itineraries for their clients with the NYC Official Travel Planner. Updated annually, the guide highlights hotels, destination services, restaurants, event venues, happenings around town and more. Mixed-media distribution: 88,000 annually
Networking is a key benefit to members and is continually cited by them as one of the top reasons to join NYC & Company. With our business card exchanges, new member orientations and “speed networking” events, there are plenty of opportunities to meet and network with other local professionals throughout the year.
Marketing Programs and Platforms
As the official marketing organization for New York City, NYC & Company develops a wide array of marketing initiatives and platforms that support and promote the City and help drive traffic to our member businesses. A sampling of our programs include:
- NYC Restaurant Week® (Summer/Winter): A 20-year-old program celebrating NYC’s vibrant and diverse dining culture, promoting prix-fixe lunch and dinner menus at hundreds of the City’s finest restaurants.
- NYC Broadway Week (Fall/Winter): In only its second year, this has become one of New York City’s most anticipated programs, featuring 2-for-1 ticket offers to participating Broadway shows.
- Save the Date: a dynamic planning tool that will allow locals and visitors to see what's going on and discover events and offers when they are most relevant. All visitors can find savings, deals, tips and events throughout the entire year to optimize their New York City experience.
Leisure travel accounts for roughly 75% of the total visitation each year for an estimated 39 million visitors in 2011 out of more than 50 million visitors. The sector continues to show strong annual growth that is forecasted to continue. In 2011 domestic travel grew at approximately 3%, and international visitation at nearly 5%. International visitors account for roughly 20% of overall visitation, 40% of visitor days in NYC and approximately 50% of total spending.
NYC & Company has a global network of offices, with locations in Argentina (serving Spanish-speaking South America), Australia, Brazil, Canada, China, France, Germany (serving Germany, Switzerland and Austria), India, Ireland, Italy, Japan, Korea, Mexico, the Netherlands, Russia, Scandinavia (serving Finland, Denmark, Norway and Sweden), Spain and the United Kingdom.
NYC & Company participates in more than 30 trade shows and currently organizes 8 sales missions covering 13 countries. Depending on the show, members can register for full participation or brochure distribution (both at additional cost) and all members have access to qualified contact lists (no additional cost).
Members have the opportunity to participate in the NYC Trade Pass program to get extra exposure to tour operators and travel agents. Members may provide special offers to these important trade partners to incentivize them to experience your product and services firsthand.
Convention Sales Development
Our Convention Development team sells NYC as the premiere destination to hold meetings and events for groups of any size. Members may be part of the NYC destination sell as we exhibit at many shows worldwide, including Meeting Professionals International (MPI), American Society of Association Executives (ASAE), International Association of Exhibitions and Events (IAEE), Worldwide Exhibition for Incentive Travel, Meetings and Events (IMEX) in Frankfurt, Germany, and European Incentive, Business Travel & Meetings Exhibition (EIBTM) in Barcelona, Spain.
Once the group is booked in NYC, our Destination Services team connects the meeting planners to various NYC & Company member products and services to ensure our diverse City is easy to navigate. Members may submit discounts and special offers for attendees of select conventions and trade shows.
Visitor Information Centers
NYC & Company’s Official NYC Information Center is a state-of-the-art facility providing the most compelling and comprehensive information about what to do and see in NYC, including information and on what to do while in NYC. Additionally, information on how to get around New York City with ease is provided by interactive tools and our NYC ambassadors. Copies of the NYC Official Visitor Guide and NYC Official Visitor Map, featuring member businesses, are also distributed at the center and at our satellite locations throughout the City (at Harlem, City Hall Park and Chinatown). Some of the exciting features of the Official NYC Information Center include:
- Multilingual Information Specialists who are ready to assist visitors (and help drive traffic to member businesses) and provide them with unique and varied itineraries
- Tickets are sold for select attractions, tours and some Broadway shows
- Official NYC Visitor Guides and maps, featuring member information, are available and distributed for free to visitors
- Computer stations with Internet access for users to browse nycgo.com and member websites
- Multilingual FAQ touch-screen kiosks that provide highlights of the City’s most popular destinations
NYC & Company has information on who is coming and when, and where they are spending. Exclusive visitor profiles, market fact sheets and other valuable research are available for NYC & Company members to download.
Our communications team manages the New York City message to consumer and trade media as well as key stakeholders and government officials, leading a global network of 18 press offices serving 25 markets. Whether it's a new marketing initiative, a new office opening, a consumer travel feature with our five-borough messaging, a major event in the City or a public affairs issue that will affect the vitality of our City's visitor industry, our communications team is involved. The team is dedicated to spreading the positive image of New York City worldwide and growing tourism to all five boroughs.
For more information, contact Suzanne Pomeroy at firstname.lastname@example.org or at 212-484-5423.