Diamond Supply Co.


286 Lafayette St.
Manhattan, NY 10012
Nolita


Hours:
  • Mon.–Thurs., 11am–7pm; Fri.–Sat., 11am–7:30pm; Sun., noon–6pm
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California-based skateboard line Diamond Supply Co. has opened its long-awaited NYC flagship location in NoLIta—just down the street from its competitor Supreme. Inside the store, shoppers will find the brand’s signature casual duds—T-shirts, baseball caps, sneakers, skatewear and accessories—as well as actual skateboarding equipment like skate decks. The neon sign that exclaims “simplicity is the key to brilliance” captures the aesthetic of the space.

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