Indie Jewelry Stores
by Jared Flint, 07/30/2013
Photo: Giles Ashford
315 E. 9th St., 212-388-9045, East Village, Manhattan
132 N. 5th St., 718-388-2400, Williamsburg, Brooklyn
Ukrainian-born Vera Balyura moved to New York as a teenager to model but has since found her niche as a jewelry designer. Her work, which she sells under the brand name Verameat, has become so popular that in addition to her two New York stores, Balyura has opened a location in Beverly Hills. But don't let that glitzy 90210 zip code throw you off: Balyura's aesthetic is more irreverent than it is polished. Sterling silver dinosaur claws, gold spikes and feral animals of all stripes dot her collection. Yes, you can find a traditional-style solitaire ring, although Verameat's version comes with a black diamond. Despite how that might sound, the effect is whimsical, not sinister.