just for men: nyc's sartorial revolution

by Michael Slenske

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  • Odin_v1_460x285
  • Odin
    328 E. 11th St., 212-475-0666, East Village, Manhattan,
    In 2004, Eddy Chai, a former art director, and Paul Birardi, a Coach and Levi's alum, founded Odin on East 11th Street because, says Chai, "we realized there wasn't a store dedicated solely to men." By collaborating on exclusive pieces with Rag & Bone, Common Projects and Trovata, they opened a second spot on Lafayette Street in 2006, as well as a 350-square-foot space the following year next to the original shop, called Den, which features limited-run exhibitions from select designers. There is also a location in the West Village on Greenwich Street. "Neither of us envisioned this becoming what it's become," says Chai. "I still sweep the floor, move boxes and change lightbulbs."

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