just for men: nyc's sartorial revolution

by Michael Slenske

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  • Alter_v1_460x285
  • Alter
    109 Franklin St., 718-784-8818, Greenpoint, Brooklyn,
    "Retail's been our thing all along," says Tommy Cole. After years with Boston's Allston Beat and G-Star, he borrowed $2,000 from his parents and opened a 400-square-foot shop dubbed Alter—a cozy, cabin-like space with exposed wood and clamp lighting in a former Greenpoint apartment—with partner Roy Caires in the winter of 2007. Cole and Caires launched the store with some Cheap Monday jeans and their own collection of repurposed vintage under the label This Old Thing. Luckily, they found a separate space for their women's line across the street, which opened in the summer of 2008, and expanded their men's roster to include vegan bags from Matt & Nat, Kill City jeans and handmade wallets with '40s-era patterns from Brooklyn's Maxx & Unicorn. They also opened a third, coed shop on Graham Avenue in October 2010. Hey, you might even find a new vest or shirt from This Old Thing. If you're lucky, that is.

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