Mad. About Shopping
by Christina Parrella, 09/11/2013
821 Madison Ave., 212-772-6969
The luxury brand, known for its trademark "Valentino red" dresses, recently moved nearly four blocks north of its former location to a townhouse fit for European royalty. Three decked-out selling floors house shoes, accessories, handbags and runway and pre-fall pieces that range from luxuriously detailed to iconic. The opulent outpost is styled with white-and-black tiled floors, ivory curtains and custom lighting and furnishings, all meant to attract, as brand reps put it, the local, "most affluent customer." The top level of the boutique serves as an exclusive space for its upper-crust clients; this VIP suite, Valentino’s only such one in the US, has three rooms for private fittings, custom tailoring and limited services such as previewing the line's couture collections.