Mad. About Shopping
by Christina Parrella, 09/11/2013
Photo: Dean Kaufman
822 Madison Ave., 212-585-3200
After meeting at Parsons, Lazaro Hernandez and Jack McCollough launched Proenza Schouler in 2002 and have been earning coveted industry awards and acclaim ever since. New York City's very own wunderkind design duo, whose collections fuse downtown simplicity and uptown sophistication, opened their very first boutique on Madison Avenue in 2012. Unlike other luxury brands' glossy, gallery-esque boutiques, the Proenza Schouler flagship features dark wood, brick and textured concrete walls with accents like potted cactus plants and exposed piping—elements that give it a downtown, street-chic vibe. Expect to find ready-to-wear clothing, youth-oriented accessories and a collection of the label's signature pop-colored PS1 handbags (named after the City's public school system).