Mad. About Shopping
by Christina Parrella, 09/11/2013
Photo: Alexander Thompson
691 Madison Ave., 212-751-3181
690 Madison Ave., 212-308-3585
Madison Avenue has more than its fair share of luxurious stores, but even still, Hermès stands apart. The upscale French boutique, housed inside a landmark Art Deco building, evokes a feminine feel with its plush ivory carpeting and walls full of pleasing pastel scarves. The store carries a range of women's apparel, but it's the accessories selection that really takes the gâteau. An entire floor is dedicated to the brand's limited-edition items, including enamel cuffs and bracelets, fragrances, gloves and, of course, silk scarves. (The Custom Silk Corner lets shoppers personalize products.) The crème de la crème here is the array of classic Birkin bags, which remain among the industry's most coveted, if no longer nearly impossible to acquire. Directly across the street is Hermès Man, the brand's first and only shop dedicated to dressing super-affluent members of the opposite gender. Offerings include high-end silk neckwear, suits and an entire floor dedicated to made-to-measure services.