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Merry and Bright: Holiday Window Displays

by Christina Parrella and Patricia Tisak, 11/27/2013

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  • Barneys
    Celebrating the spirit and movement of New York City, the holiday windows at Barneys boast light projections, 3-D displays, LED screens and lots of silver and gold. Collaborating with one of the City's best-loved exports, Jay Z, the upscale retailer presents displays that are visually magnetic, multidimensional and interactive. One window features a jagged structure covered in thousands of mirrors that glimmer and glisten in a burst of reflections and patterns, while another displays a futuristic floating model of NYC that changes from white to brown to yellow and back to white thanks to a series of light projections. In an additional exhibit, shoppers can superimpose their faces onto a high-tech sleigh ride with Santa, making for an interactive trip. The collaboration also takes place in the form of apparel collections that highlight edgy, high-end fashion brands like Balenciaga, Lanvin, Proenza Schouler and Rick Owens. The labels created exclusive limited-edition products, such as scarves, rings and a $40,000 watch, in Jay Z's chosen palette—black, white, silver and gold. Proceeds from sales will benefit the Shawn Carter Foundation. CP

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