Must-See Jackson Heights

by Jessica Allen, 09/19/2014

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  • Shopping
    Butala Emporium
    37-46 74th St., 718-899-5590
    India Sari Palace
    37-07 74th St., 718-426-2700
    37-08 74th St., 718-565-5404
    Sona Jewels of London
    37-10 74th St., 718-478-7401
    Patel Brothers
    37-27 74th St., 718-898-3445
    Once upon a time, Jackson Heights boasted not one, but two theaters showing Bollywood hits. Those days might be gone, but you can still get your fill of style, romance and song along 74th Street. Sidewalk stands sell prayer rugs, clocks, prayer beads, toys and DVDs and CDs from South Asia. Butala Emporium has your icon and incense needs covered, as well as a large selection of Hindi magazines, literature and dictionaries. Among the street's most eye-catching windows are those at India Sari Palace and Lavanya: the jewel-tone saris, shalwar kameez and other authentic pieces of apparel sparkle with glittering trim in silver and gold. If it's actual gold you're after, browse the wares at Sona Jewels of London. And on weekends, cars will double- or triple-park to pop into Patel Brothers for the perfect ingredient. Walking the store's aisles of pastes, prepared foods and powders, or looking at the bins of okra, onions, honeydew, jackfruit, pumpkin, spinach, taro and other produce, provides a powerful reminder of the commonalities among so many regional cuisines. 

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