by Christopher Wallace, 07/30/2013
Tiffany. Photo: Billy Farrell Agency
Ringing in the Bling
In the 19th century, as SoHo was reinventing itself as a home for textile companies, upscale stores like Lord & Taylor and Tiffany & Co. moved into the neighborhood. Lord & Taylor has since moved uptown (if down-market) to join the department stores in Midtown. Tiffany left as well, but has recently returned, in a swank new store on Greene Street. Broadway still bustles with pilgrims from all over the world who come for the many meccas of shopping here. Chief among them is the Rem Koolhaas–designed Prada store, with its swooping, skateboard ramp-style display, that, in the early aughts, revolutionized the idea of what a store could and should be. More traditional jewel-box environments, for the old stalwarts Louis Vuitton, Coach and crystal couturier Swarovski, are nearby. The wildly anticipated new store for the rechristened Saint Laurent opened on Greene Street last June.