by Christopher Wallace, 07/30/2013 [Updated 02/24/2016]
Tiffany. Photo: Billy Farrell Agency
Ringing in the Bling
In the 19th century, as SoHo was reinventing itself as a home for textile companies, upscale stores like Lord & Taylor and Tiffany & Co. moved into the neighborhood. Lord & Taylor has since moved uptown (if down-market) to join the department stores in Midtown. Tiffany left as well, but has recently returned, in a swank new store on Greene Street. Broadway still bustles with pilgrims from all over the world who come for the many meccas of shopping here. Chief among them is the Rem Koolhaas–designed Prada store, with its swooping, skateboard ramp-style display, that, in the early aughts, revolutionized the idea of what a store could and should be. More traditional jewel-box environments, for the old stalwarts Louis Vuitton, Coach and Chanel, are nearby. The rechristened Saint Laurent's Greene Street store, showcasing designer Hedi Slimane's fashion and interior sensibility, opened in 2013 to much fanfare.