by Christopher Wallace, 07/30/2013 [Updated 02/24/2016]
Rag & Bone. Photo: Elissa Wiehn
Rags to Riches
Once famously called the "home of the rag trade," SoHo has again rather fabulously claimed that title as the capital of flagship stores for some of the most inventive clothing brands of the new millennium. Downtown wunderkind Alexander Wang, whose understated pieces of rare luxury are collected obsessively by off-duty models, has his flagship store here. Kanye West collaborator A.P.C., uniform supplier for the chic Parisian hipster, opened its first US store on Mercer Street in 1993, long before the area gained its current appeal. The more recent imports, including Sweden's stark-silhouetted Acne and New York fave Rag & Bone, have made this cobblestoned area something of a shopper's paradise. Angeleno James Perse offers his easy knits and sumptuous tees on Mercer as well, and Suitsupply, the new kid on the tailoring block, has its NYC flagship on Broome Street. This Dutch-based retailer, a GQ favorite, has also garnered acclaim from The Wall Street Journal.
For more on SoHo's shopping scene, read our roundup.