NYC Menswear Shops
by Jared Flint, 06/04/2013
Photo: Alexander Thompson
2 Bond St., 212-673-8601, NoHo, Manhattan
C'H'C'M' stands for Clinton Hill Classic Menswear, though this store is located nowhere near that particular Brooklyn neighborhood. The name is a subtle nod to the shop's beginnings in owner Sweetu Patel's apartment, where he personally photographs and styles every piece for chcmshop.com. There's nothing flashy about his retail space—no logos in sight—and the apparel hews to a classic sensibility. Patel has a keen eye and chooses select pieces from some of his own favorite brands, like Ovadia & Sons, Levi's Made & Crafted and Mackintosh, which gives his stock a sense of cohesion. Patel carries what he would want to wear; there's an emphasis on hard-to-find British brands like Sunspel (a label that will completely change the way you think—and feel—about boxer shorts and T-shirts).