NYC Sneaker Stores
by Jared Flint, 08/28/2013
Photo: Joe Buglewicz
274 Lafayette St., 212-966-7799, NoLIta, Manhattan
It's been two decades since this downtown skate mecca opened its doors. While owner James Jebbia's store originally served as a hangout for a core of downtown skaters—faces familiar from Larry Clark films—today it's more often swarmed by a large, ravenous fan base of boys and girls who don't skate and were born after Kids premiered. Throughout its evolution, Supreme has been ground zero for Nike collaborations. (You could say Nike SB was created for, and tested at, Supreme.) Any sneakerhead worth his or her salt will mention the Dunk Low Pro SB with elephant print as perhaps the greatest sneaker collaboration ever (apologies to Jeff Staple's Pigeon Dunk). But Supreme isn't solely a shrine to Nike's adept skate marketing: each season offers a new round of collaborations, including some top-notch stuff from Vans. In the genre-bending world that is New York sneakers, Supreme falls squarely at the center of the hip-hop, punk and hardcore skate scenes. In fact, it is that scene.