by Christina Parrella , 02/05/2013
Opening Ceremony. Photo: Malcolm Brown
United Nations of Retail
British chain Topshop opened its first US location in SoHo in 2009, offering a vast array of wallet-friendly fashions: stylish tops, tight trousers and racks of glittering, neon accessories. The megastore's four floors include one level devoted to menswear as well as a shoe lounge selling everything from sky-high heels to lace-up oxfords. Another trendy British label, AllSaints, has been importing silky shirts, leather biker jackets and an incredible selection of tailored knitwear to SoHo since 2010. Japanese brand Uniqlo, meanwhile, stocks well-made basics; Swedish juggernaut H&M specializes in seasonal apparel; and Brazilian shoe brand Galeria Melissa redefines the meaning of comfort with its avant-garde plastic footwear.
The NYC-based multi-brand retailers are no less exciting. Visitors will want to check the wares at Bloomingdale's, Scoop NYC and Intermix. Popular online boutique Piperlime, which opened its first brick-and-mortar location here in 2012, stocks Rachel Zoe–approved brands. And Opening Ceremony, which has now gone global with locations in the United Kingdom and Japan, offers an exciting assortment of established and emerging fashion labels alongside exclusive celeb-backed collections and international merchandise.