by Christina Parrella , 02/05/2013
Balenciaga Seasonal Store SoHo. Courtesy, Balenciaga
Love for Luxe
High-end boutiques in SoHo aren't exactly hard to come by–within a few short blocks you'll find Chanel, Louis Vuitton, Prada, Moncler, Coach, Marc Jacobs and A.P.C. Since the '90s, many of the world's major fashion houses have made the industrial streets of SoHo their home, but the neighborhood welcomes up-and-comers, too. Witness the relatively recent openings of stores by Rag & Bone, 3.1 Philip Lim and Alexander Wang.
Oftentimes the stores' environments are as intriguing as the items for sale. The Alexander Wang boutique complements its white marble interior, fox-fur hammock and black leather couches with a metal cage that houses changing installations. Weaving through the Prada flagship is a cascading wooden wavelike structure, designed by architect Rem Koolhaas, decorated with faceless mannequins draped in Prada's finest. And a newly opened, if temporarily sited, Balenciaga boutique features the brand's ultra-luxe silk dresses and calfskin purses offset by austere walls and rock sculptures; a permanent flagship store is set to debut later in 2013 just a couple of blocks away.