It's the Little Things
by Sue Apfelbaum, 02/06/2013
Photo: Kate Glicksberg
W Hotel Union Square
201 Park Ave. South, 212-253-9119¸ Union Square, Manhattan
New meets old in this landmark Beaux Arts building, originally constructed in 1911, on the northeast corner of Union Square. Classic details such as colossal marble columns, high ceilings and decorative moldings remain intact, while modern lighting and high-tech wiring bring this W property into the present. All the corridors and 272 guest rooms have recently been remodeled and refreshed with a bold, primary-color palette and thoughtful details, including headboards with abstract relief maps of the City's grid. Handmade Indian carpets play off the hotel's design theme of juxtapositions and the notion that opposites attract by mixing neoclassical motifs with clean, minimal textures. Some rooms feature Kartell lamps and all include bath products by Bliss.