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In February 2011, former Diesel CEO Johan Lindeberg launched BLK DNM—a denim-heavy, Web-based luxury line with a downtown New York aesthetic. Four months later, Lindeberg debuted a pop-up shop in NoLIta, the site of which now serves as the BLK DNM flagship. In addition to denim, the seasonless collection also specializes in basics like blazers with clean lines and leather motorcycle jackets for men and women.