If there's one thing New Yorkers and Angelenos share, it's a bottomless appetite for denim. Happily for East Coast denizens, twin blue-jean impresarios Chip and Pepper chose Nolita as the spot for the first outpost of their L.A.-based label. Outfitted with a rustic antler chandelier, the ski-lodge-like space is a rugged backdrop for the vintage-inspired guys' and girls' streetwear. The line's leather bomber jackets ($620) and worn-in tees and sweatshirts ($52-$158) are perfect complements to the full range of cargo, skinny and classic straight-leg jeans. Those who dread shopping for a new pair of blues can rely on the superfriendly laid-back staff, who will gladly guide you to the style that best suits your butt.