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A pioneer of the alphabet-charm craze, jewelry designer Helen Ficalora began selling her customizable baubles a decade ago to guests at her family's surfside hotel in Montauk, Long Island. With her eponymous Nolita flagship, the message remains the same: classic jewelry inspired by peace, love and the beach. Amass a collection with such earthy-yet-luxe pieces as a seashell-shaped gold pendant ($190--$235), a diamond-studded Montauk daisy-chain ring ($1,200) or a sterling-silver Peace Angel charm ($79). The timeless beauties--which can all be custom-ordered with or without diamonds in platinum and rose, white or yellow 14-karat gold--are family heirlooms in the making.

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