Manhattan – Flatiron District
3 E 17th St at Fifth Ave
Thanks to cramped fitting rooms and grannyish goods, some NYC lingerie boutiques are as unremarkable as their underpinnings. But this fancy French-sounding depot (journellement means "daily") offers 2,000 square feet of glam inner wear from upscale lines including Araks, Cosabella and Elle Macpherson. Sporting purple fabric-covered walls, this Victoria's Secret alternative also features huge changing chambers tricked out with adjustable lighting to help you set the mood while trying on your spanking-new skivvies.
Find more shops at Time Out New York.