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Lined with paintings of pin-up girls, this boudoir-y spot, owned by expert bra-fitter Rebecca Apsan, is packed to the gills with both frilly and functional underthings. Choose from brands like Wendy Glez, Hanky Panky and Andres Sarda. The comprehensive website also offers handy fit guides. Be sure to check out the window displays, which often feature fantastical creatures like mermaids, bedecked in bras.

Find more shops at Time Out New York.