Manhattan – NoLIta
4 Prince St (bet. Bowery and Elizabeth St.)
Manhattan, NY 10012
The brainchild of former Saks, Macy's and Bloomingdale's wholesaler Jennifer Rodriguez, this lingerie and swimwear shop in the heart of NoLIta carries a cornucopia of women's underthings—from hearty basics by Wacoal to sumptuous lingerie by designers like Elle MacPherson, Betsey Johnson, Stella McCartney, Mary Green and Chantelle. The shop also stocks a curated selection of swimsuits year-round, from designers like Delfina and Brette Sandler.