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The brainchild of former Saks, Macy's and Bloomingdale's wholesaler Jennifer Rodriguez, this lingerie and swimwear shop in the heart of NoLIta carries a cornucopia of women's underthings—from hearty basics by Wacoal to sumptuous lingerie by designers like Elle MacPherson, Betsey Johnson, Stella McCartney, Mary Green and Chantelle. The shop also stocks a curated selection of swimsuits year-round, from designers like Delfina and Brette Sandler.