description/

Back in 2004, Australian designer Emma Fletcher started selling select upscale vintage women's wear with a focus on European brands at Lyell, her NoLIta boutique. As her own original designs, informed in part by her vintage tastes, began flying off the racks, her line (also called Lyell) garnered the attention of young starlets and a 2008 Ecco Domani Fashion Fund award. Gentlemen, menswear is in the works, but for now you'll have to admire the feminine lines (or settle for jealousy).