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Semi-fictitious dessert magnate Max Brenner (a character whose name is a composite of the shop's two founders) hopes to someday build a chocolate city. He's well on his way at this Union Square favorite, where they'll make anything out of the sweet stuff. A bagel filled with melted chocolate? Sure. Chocolate pizza? No problem. The less adventurous will enjoy chocolate in familiar cake and liquid forms—regulars are particularly keen about the hot cocoa.