Namja Yeoja

Manhattan – SoHo

Namja Yeoja

241 Mulberry St between Prince and Spring Sts
Manhattan, NY


Time Out NY Fellas, tired of cookie-cutter button-downs? Upscale Nolita boutique Namja Yeoja (whose name is Korean for "man woman") offers handsome new alternatives to the staid banker-style oxford. Owner August Jung, a former graphic artist, keeps the decor spare, giving center stage to a single long rack of colorful men's shirts ($75--$150) from emerging European and local labels, such as German fashion house Pure and Williamsburg's Fat Cop. The shirts, cut slimmer than traditional styles, include an intentionally wrinkled Italian model by James Lord ($80) and a Hyden Yoo spread-collar top that's hemmed short enough to wear untucked ($120). True to the store's name, there's also a smattering of swank ladies' garb--such as an airy voile tunic by Parisian designer Orna Farho ($260)--uniting the genders in their shopping quest for the eclectic and unusual.

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