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When visiting New York City, stop into the Official NYC Information Center at the Times Square Alliance—located in the heart of Manhattan and central to many of the City's biggest attractions. In addition to brochures, guides, maps, pamphlets, coupons and discounts, this center has specialists on hand to answer any questions and help you navigate all five boroughs of the City. The center also sells tickets to Broadway shows and houses a mini-museum dedicated to the history of Times Square. The museum features the New Year’s Eve centennial ball, which simulates the New Year's Eve ball drop every 20 minutes; paper that will be turned into confetti for the next Times Square New Years Eve; hats from iconic Broadway shows; and restored video booths from Times Square's last peep show.