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Following a successful 2010 pop-up shop run, the Gap-owned online boutique Piperlime is opening its first-ever brick-and-mortar store—a 4,000 square-foot shop in SoHo. Piperlime will stock hip, up-to-the-moment goods from Frye, Citizens of Humanity and Milly, as well as Ash, Tinley Road, Maison Scotch and other small, emerging designer lines.