Purchase a sexy swimsuit from this Brazilian designer for encouragement to keep off winter weight. Rosa Cha's new Soho outpost is designed to making bathing suit shopping, gasp, enjoyable! The 1,400 square foot boutique boats raw wood walls, empty gold picture frames tiled across the ceiling and feels like your stepping into a jewelry box. Luxe leather-adorned dressing rooms are big enough for an entourage of friends, and the free refreshments are an added bonus. Drop some dough on a white Marilyn Monroe-esque one piece ($225) or an asymmetrical beach cover up that doubles as a chic cocktail dress ($290).