Manhattan – Chelsea
144 Tenth Ave. (bet. W. 18th and W. 19th Sts.)
Manhattan, NY 10011
Story is a “permanent pop-up shop”—a 2,000 square-foot space that changes its design, fixtures and complete inventory of merchandise each month, to go along with a new theme. Previous editions of the store have focused on “love” and “color,” selling items as diverse as glittery TOMS shoes and Jambox wireless speakers. An upcoming edition of the store will feature winners of the “Project Pop-Up” contest, who will get their own retail spaces within the store.