There's no better place to experience the excitement of New York than Times Square. Surrounded by neon lights, giant billboards, Broadway theaters, electronic ticker tape and television studios, Times Square is truly the heart of Midtown. The TKTS Discount Booth (where theater tickets are sold at up to 50% off face value) is topped with a giant red staircase, open to visitors daily until 1am. Walk to the top of the steps and you'll be rewarded with a sweeping view of the area, including the site of the annual New Year's Eve Ball Drop. Elsewhere in Times Square, the City has created several new pedestrian-only zones furnished with tables and chairs, perfect for people-watching. The neighborhood is central to Midtown West, located near the Theatre District and Broadway shows.