We Are the Superlative Conspiracy

Manhattan – Lower East Side

We Are the Superlative Conspiracy

282 Lafayette St between Houston and Prince Sts
Manhattan, NY 10012


Time Out NY Squeezed in between Stackhouse, Supreme and Clientele is the latest addition to Lafayette Street's skate-rat row: coed clothing emporium We Are the Superlative Conspiracy (WESC). The culty Swedish label's second American outpost (the first is in L.A.) gives stylish nonjoiners a fresh source for sartorial subversion in the form of perfectly cut sweaters, jackets and hoodies tricked out with irreverent details. Though WESC traffics mainly in minimalist wardrobe basics, the gear here is far from boring: A supersoft women's jersey tank comes backless and is held together by a string of beads ($66), and a refined men's Windbreaker is lined in a shrieking tropical print ($90). For denim freaks, the company also makes a mean skinny jean ($95--$220). Equipped with three flat-screen TVs showing a continuous loop of skate videos, the store is more than just a shopping spot--it already appears to be a favorite hangout for local danger mice.

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