Best New NYC Shops

Christina Parrella

(Updated 12/16/2019)

Shopping in NYC is both a pleasure and a pastime, with retailers offering a staggering array of fashionable goods. New boutiques pop up with regularity in all five boroughs, making the City an unparalleled destination for style-seekers. Among the recent entries we’re spotlighting are Falconeri’s first US flagship, a West Village outpost for Thakoon and a customizable jewelry store at Brookfield Place. Check back soon for more openings.

Courtesy, Falconeri

101 Prince St., Soho, Manhattan
The luxury Italian brand is well known in Europe for its extremely soft cashmere pieces. This is the first US flagship for the label, which uses the natural fibers of Mongolian goat wool to create its threads. Shop the line of skirts, blazers, jumpers and T-shirts, and take a peek at the store’s “cashmere museum,” which explores how Falconeri wool is sourced and features it in its raw state.

Courtesy, Reformation

1055 Madison Ave., Upper East Side, Manhattan
This chic, eco-conscious clothing brand has been a staple of the downtown shopping scene since launching in 2011. With this boutique, Reformation heads uptown—bringing along its signature slip dresses, cutesy prints and frocks made from sustainably sourced fabrics. The 3,000-square-foot space also houses the brand’s bridal line.

Courtesy, Taft

135 Prince St., Soho, Manhattan
Fans of this men’s footwear brand include actor Ryan Reynolds and former NBA star Dwyane Wade (who is also an investor in the company). At this flagship, the first brick-and-mortar entry for the Utah-based brand, you’ll find stylish and affordable boots, handmade in Spain and Portugal. The inviting store features vintage and rugged furniture pieces meant to evoke a living room atmosphere.

Courtesy, Talia

230 Vesey St., Lower Manhattan
Choose from bold, ready-to-wear jewelry pieces or an array of modular charms to create your own one-of-a-kind look. Founded by Israeli designer Tal Man, the Talia line includes collections of pendants and interchangeable charms, plus custom-made options. Talia’s interactive studio at Brookfield Place allows shoppers to create pieces on-site or order from the website using an in-store iPad.

Courtesy, Thakoon

397 Bleecker St., West Village, Manhattan
In 2017, NYC-based designer Thakoon Panichgul took a break from fashion to refocus his namesake brand. The result of his sabbatical is this sleek, modern concept store displaying a new direct-to-consumer line, available at accessible price points. Shop for ready-to-wear pieces such as bold sweaters, slip dresses and signature trousers.

Previously Featured Shops

Courtesy, Best Made Co.

Best Made Co.
150 Grand St., Williamsburg, Brooklyn
This brand specializes in products for the design-conscious outdoorsman. Think handcrafted leather briefcases, clever camp gear, hunting knives and axes, and handmade sweaters. The location carries all the goods its Manhattan counterpart does, plus furniture from Soma. You’ll also find limited-edition specialty items.

Courtesy, Brooklyn Bleu Vintage

Brooklyn Bleu Vintage
Westfield World Trade Center, Balcony Level C1, 185 Greenwich St., Lower Manhattan
Find one-of-a-kind vintage jewelry at affordable price points in this location at The Oculus. The shop is curated by owner and vintage lover Tenisha Light-Caba, who has been thrifting for pieces ever since she was a kid. She now works with private collectors to find and sell the pieces that make up her collection: gold hoop earrings from the 1970s and statement necklaces from the ‘60s and ‘80s that can run anywhere from $80 to $300.


Courtesy, Foot Locker Community Power Store

Foot Locker Community Power Store
605 W. 181 St., Washington Heights, Manhattan
This 9,000-square-foot space holds your typical Nike, Adidas and Jordan lines, but its main focus is on local brands, which helps create a more community-oriented shopping experience. Interior murals represent the neighborhood’s history and culture: one painting shows someone playing basketball at 181st Street and Broadway. Shoppers who use the Nike App in store will get early access to sneaker releases and limited-edition offerings available via an in-store vending machine.

Loot. Photo: Catherine Michelle Bartlett

463 Court St., Carroll Gardens, Brooklyn
This Brooklyn-based comic book store aims to get kids away from TV and computer screens and back to reading printed materials. Founded by Joseph Einhorn (, the shop is part library, part retail store—with more 3,000 comic books from Marvel and DC to buy or borrow. Customers can check out one comic book at a time (for as many times as they’d like) for a monthly fee of $30 or purchase titles for $5 each. The shop also helps kids publish and sell their own comic books, and offers art classes and workshops on the second floor. To enter, adults must either bring a kid or make an appointment via Instagram DM.

Nordstrom. Photo: Brittany Petronella

225 W. 57th St., Midtown West, Manhattan
The much-anticipated NYC Nordstrom flagship was worth the wait. The sprawling seven-floor space mixes high and low fashions alongside pieces from local designers, high-end shoes, accessories, makeup and fragrances. Kids’ gear and in-store shops from designers like Valentino, YSL and Burberry are also on hand. Other features include personal in-store styling, beauty services like brow waxing and facials, denim tailoring, express returns and the option to pick up online purchases in store. Wolf, in collaboration with chef Ethan Stowell, and Jeannie’s, in collaboration with chef Tom Douglas, highlight the seven food and beverage options. The curving glass facade allows in plenty of light.

Only NY. Photo: Ysa Perez

Only NY
49 Franklin St., Greenpoint, Brooklyn
This NYC street wear brand, known for producing clothing in small quantities, has opened an outpost in Greenpoint. Similar to its Lower East Side location, the Brooklyn store sells made-in-the-USA jackets, sweatshirts, T-shirts and hats as well as collaborations and exclusive drops. The bright, airy space caters to the skateboarding community, holding special events and workshops.

Courtesy, Zimmermann

Zimmermann Madison Avenue
900 Madison Ave., Upper East Side, Manhattan
This is the third Manhattan location for Australian luxury brand Zimmermann, popular for its flowy frocks and dresses in pastel and nude hues. Colorful blouses, beachwear, jackets and accessories share the racks. The interior features high ceilings and pastel walls.

Courtesy, Coclico

101 Metropolitan Ave., Williamsburg, Brooklyn
The shoes at Coclico are of the “small batch” variety—they’re not the mass-produced type of footwear that many consumers have grown accustomed to purchasing. Here, customers can take comfort in knowing that their footwear was created using the highest levels of ethical and environmental responsibility. The shoes are produced in a small, historic factory in Spain, and the result is a modern, minimal design featuring clean lines and a neutral palette.

Cynthia Rowley
16 Fulton St., Lower Manhattan
New York City–based designer Cynthia Rowley has opened this store in the Seaport District—her second spot in the City. It features her signature ready-to-wear clothing and accessories, most notably her surf, swim, fitness and other upscale yet casual items. Rowley has also teamed up with other brands, selling wares from the likes of Manhattan Portage, Maisonette and Goop, along with wellness and beauty products from STAE.

Dr. Barbara Sturm Boutique & Spa. Photo: Udom Surangsophon

Dr. Barbara Sturm Boutique & Spa
670 Broadway, Soho, Manhattan
Barbara Sturm boasts an impressive celebrity clientele—Kim Kardashian, Bella Hadid and basketballer Kobe Bryant are fans. The former NBA star even had a procedure named for him (known as the Kobe Procedure; an anti-inflammatory treatment for osteoarthritis and back pain). Sturm has brought her “molecular and science-based” approach to skin care to her first NYC flagship storefront. In addition to treatments like facials and other non-surgical anti-aging procedures, customers can access some of her most in-demand products, including her Glow Drops, Super Anti-Aging Serum and Brightening Serum.


Floravere. Photo: Christian Harder

18 Jay St., Tribeca, Manhattan
Floravere’s main goal is to bringing luxury, couture bridal shopping to the everyday woman. It’s the first of its kind: a direct-to-consumer, made-to-order luxury bridal company. Floravere has adopted a business model that gives women access to the same quality, design and craft that would normally cost them $5,000-plus, but at much more affordable prices. This also includes the ease of online browsing and at-home try-ons. Customers can also come into the store and shop in the more traditional bridal shop manner with the help of a personal stylist—just look for the flower shop out front; the bridal shop is behind it.

Forty Five Ten. Courtesy, Francis Dzikowski for Related Oxford

Forty Five Ten
20 Hudson Yards, Level 5, Hudson Yards, Manhattan
Dallas-based luxury boutique brand Forty Five Ten has opened its first NYC location in the thriving Hudson Yards. The 16,000-square-foot store is as much an art studio as it is a retail shop. Four distinct spaces eschew the traditional shelves-and-racks display method and instead utilize commissioned fixtures and suspended grids to house the clothing and accessories. In addition to men’s and women’s sections—with pieces from designers like Jil Sander, Marc Jacobs and Rodarte—there’s an area dedicated to ceramics and emerging brands, and one that features the company’s vintage program.

Courtesy, ModCloth

42 Crosby St., Soho, Manhattan
Other than the adorable women’s clothing they sell, one of ModCloth’s greatest features is that they carry an almost unprecedented range of sizes. Those looking for women’s sizes 00–28 (or XXS–4X) can shop here and enjoy a large selection of clothing, including casual wear, work wear, dresses (even for bridesmaids!), swimsuits, shoes, bags and accessories. The brand also features a small selection of houseware goods, some of which are great for gifting. Make a stylist appointment before you come in, and you’ll have your own personal sales associate guiding you.