Making its much-anticipated debut, the new Nordstrom flagship (located at 225 W. 57th St., near Columbus Circle) opened its doors in late October 2019. The first-ever NYC location for the fashion retailer is one of its largest: it features seven floors and clocks in at 320,000 square feet. More important, it’s a fun place to shop.
Upon entering the store, you’ll feel as though you’ve stepped into shopping heaven. A glass-wave facade allows in natural light, and 19-foot-high ceilings make the space feel incredibly roomy for Midtown Manhattan. Large windows connect the in-store shopping experience to the energy of the City. The welcoming environment also adds a sense of discovery to a place where you’ll find exclusive beauty services, complimentary stylists and a Shoe Bar for a beverage or snack. Interested? Read on for eight cool things to do at Nordstrom NYC.
Customers have access to complimentary personal stylists (by appointment as well as walk-in) at two locations here. The stylist lounge on the third floor provides a relaxing environment with nine spacious fitting rooms. For convenience, shoppers can work with stylists one-on-one or use style boards to find the perfect look. Each fitting room is connected, allowing customers to get assistance from a salesperson or tailor with the touch of a button.
The fourth-floor Trunk Club (the first in-store location for Nordstrom’s curated-outfit service) also provides an individualized styling experience. After meeting with you and determining a budget, your stylist will provide a slew of clothing and accessory options. You never even have to lift a finger.
Alterations and Tailoring Services
The Nordstrom flagship features on-site alterations and tailoring as well, including express alterations that are done in less than an hour. At the Denim Bar, there are over 6,000 pairs of jeans—along with on-site alterations and customization. Plus, Nordy Club members get free hems. This store offers fixes for light handbag wear and tear, and an in-store cobbler for shoe repair.
How to Dress Like a New Yorker
Among the store’s most prominent offerings is its massive in-store beauty shopping experience, which spans two floors and features 100-plus brands and 16 beauty and fragrance shops, including ones from YSL, Armani, Byredo, La Prairie, MAC and Dior. At the MAC shop, for example, customers can enjoy complimentary in-store services like application of foundation, false lashes and winged eye liner. In a high-tech touch, you can digitally sample makeup looks through a virtual mirror, or the Lipstick Finder that can superimpose 400 different shades of lipstick on your face—no more application and reapplication needed.
The second floor’s Nordstrom Beauty Haven features spray tanning, waxing, facials and lash services, as well as a beauty concierge to book appointments. Facials from Sisley and Heyday, blowouts by Dry Bar, eyebrow shaping by Anastasia Beverly Hills, nontoxic manicures from Base Coat and injectables by Kate Somerville are just some of the services available.
Food and Beverage
The store has seven food and beverage options, the most Nordstrom offers in a location. Starting at the top, the fifth floor is home to Bistro Verde, the store’s family-friendly flagship restaurant. Broadway Bar, on the third floor, offers light snacks and cocktails as well as a quiet respite for shoppers. On the second floor, overlooking Broadway and the Nordstrom Men’s Store, Wolf offers an Italian-inspired menu of small plates in collaboration with Seattle-based chef Ethan Stowell.
At the Shoe Bar, located on the shoe floor (lower level one), customers can sip cocktails and wine while shopping for footwear. Lower level two has casual pizza-and-toasted-sandwich spot Jeannie’s, Pan-Asian restaurant Hani Pacific and to-go sweets from Oh Mochi Donuts—all in partnership with celebrated Seattle-based chef Tom Douglas.
Throughout, you’ll find an exciting retail partnerships and limited-distribution brands curated for New Yorkers and for global tourists. Customers can shop Nordstrom’s high-low mix of price points, including Dries Van Noten, Givenchy, Saint Laurent, Vince, Ted Baker London, Madewell, Reformation and Topshop, complemented by brands like Gucci, Prada, Christian Louboutin, Golden Goose, Tory Burch, UGG, Steve Madden and Nike. There are also advanced and emerging designer collections from brands like Cecile Bahnsen, Bode, Eckhaus Latta, Molly Goddard and Simone Rocha, plus the first in-store shop from Acne Studios and a Comme des Garçons shop on the fourth floor.
In-Store Concept Shops
On the first floor, a Christian Louboutin pop-up features a limited-edition collection of shoes, handbags and travel accessories. The flagship also offers the ultimate women’s sneaker boutique called Nordstrom x Nike, the place to find coveted Nike products alongside merchandise from the most compelling names in fashion. On the second floor, the exclusive Burberry concept shop featuring the fall/winter collection immerses shoppers within a giant installation spanning five rooms, accented with wood-paneled walls and theater-style seating, windows for customers to tag with graffiti and a café featuring a menu of British classics.
Order Pickup and Returns
Shopping here couldn’t be easier. Located in one convenient location, customers can pick up their online order, try it on, and have alterations made as needed. Express returns are also available. Customers can start their returns using their mobile device, scan their items and drop them off in one of three express checkout kiosks.
The first stand-alone Nordstrom Men’s Store opened in 2018 across the street, carrying shoes, clothing and accessories as well as grooming and gift items for men. Recently, the location gained a Milk Bar outpost. The Men’s Store spans three levels on the corner of Broadway and 57th Street. In addition to a vast selection, the store offers onsite alterations and tailoring, personal stylists, same-day delivery and express returns. Other perks include the Clubhouse Bar, Coffee Bar and free WiFi.