NYC - The Official Guide

Must-Have Experiences at Macy's Herald Square staff, sponsored by Macy's
Updated 05/29/2019

When it comes to New York City shopping, no name is more iconic than Macy’s Herald Square. The nationwide retailer’s flagship, a prime NYC attraction, is enormous. It occupies nearly an entire city block and is filled with covetable items—making it one of the world’s largest and most inviting department stores. The business began in 1858 as a dry goods store, located at 14th Street and Sixth Avenue in Manhattan. As it expanded to include more varied merchandise, Macy’s outgrew its original building and moved uptown in 1902 to 34th Street and Broadway, where it remains today. It is still one NYC’s premier destinations for luxury shopping, affordable finds, dining and events. Are you ready to discover the magic of Macy’s Herald Square? Read on for more.

Macy’s Herald Square is located at 34th Street and Broadway. For information about hours, events and more, visit

Macy's Herald Square, luxury shopping Courtesy, Macy's

Luxury shopping
For fashionistas, the store is an epicenter of style. The main floor Luxury Hall devotes its gigantic space to brands like Gucci, Burberry and Longchamp, among other international labels. Shoppers can further explore rows of trendy makeup and skin-care brands alongside men’s and women’s fragrances. The second floor is given over to shoes—nearly 39,000 square feet of total shoe heaven, with dressy offerings from the likes of Badgley Mischka and sportier examples from DKNY and Nike.

Macy's Herald Square, personal shopping Courtesy, Macy's

My Stylist
The depth of options at Macy’s Herald Square is nearly endless, which means it can be a challenge to choose items. Cue My Stylist, a free service offered exclusively by Macy’s Herald Square to help shoppers find the perfect outfit or gift. My Stylist takes the stress and guesswork out of shopping by curating a tailored, on-trend look suited to your personal and unique style. Or, if needed, My Stylist can help select the perfect present for that special someone. The best part? There’s no minimum purchase necessary for this consultation.

Macy's herald square, stella 43 trattoria, interior Stella 34 Trattoria. Courtesy, Macy's

After a long day of shopping, dine in style with a range of gourmet food options. Take in sweeping views of Broadway and the Empire State Building at Italian eatery Stella 34 Trattoria on the flagship’s sixth floor. The menu offers Neapolitan pizza, al forno entrées and house-made pastas. For upscale classics try American gastropub Rowland’s Bar & Grill; those in the mood for more casual fare can try the four parked food trucks on Chef Street, featuring ramen, burgers, Latin-inspired dishes and wings. Grab-and-go options include salads from Just Salad, pretzels from Auntie Anne's and pizza from the third-floor pizza bar. For a mid-shopping pick-me-up, try one of the in-store Starbucks locations (mezzanine, second or third floor).

Macy's herald square, visitors center Courtesy, Macy's

The NYC & Company Visitor Center
Did you know that Macy’s Herald Square also holds an outpost of the Official NYC Information Center? Located on the mezzanine level, the center is outfitted with touchscreen kiosks with information in multiple languages to help visitors plan their trips. Guests can get the latest news on special events, promotions and merchandise available at Macy’s, not to mention a 10 percent off coupon. The kiosks also offer the ability to print directions and grab a free copy of our Official Visitor Guide

Macy's Flower Show. Courtesy, Macy's

Annual events
Every year, Macy’s puts on some of New York City’s most spectacular events. The Thanksgiving Day Parade, for instance, marks the unofficial start of the holiday season. (The parade began in 1924 by Macy’s immigrant employees seeking to celebrate American customs.) Every year hundreds of thousands of spectators line the parade route to watch the iconic display of balloons, floats and marchers, while millions more tune in to catch it live on TV. A little later in the year, visitors and locals gather around the flagship to view its dazzling holiday window displays. Macy’s was the first department store to feature holiday window displays, which started in 1864 when the store installed lighted window displays to catch the attention of passersby. During the spring, let your senses guide you at the annual Macy’s Flower Show, which delights visitors with millions of live flowers, plants and trees from around the globe. And come summer, Macy’s Fourth of July Fireworks light up the skyline with a dazzling display launched from barges on NYC’s waterways.

Macys-Herald-Square-Manhattan-NYC-Liam-1170 Courtesy, Macy's

Special events
Looking to catch a glimpse of the stars? Macy’s Herald Square features events all year long, including the occasional celebrity appearance. (The store has held autograph signings with the likes of Beyoncé, Rihanna, Lady Gaga, Kendall Jenner and Jennifer Lopez, among others.) Also of note is Macy’s pop-up concept, The Market @ Macy's. A rotating selection of new and established brands—including AVIA Vanessa Hudgens and beachwear brand Cotton Natural—provide shoppers with more personal experiences of their wares.   

Macy's herald square, escalator, stairs Courtesy, Macy's

Macy’s tours
Macy’s Herald Square is truly a trailblazer and historic destination. The store offers two tours: the Retail 101 Tour, which gives visitors background knowledge on the business aspects of the flagship, and the History Tour, during which visitors learn all about the origins of Macy’s, its various owners, and how it laid the foundation for modern-day department stores. You’ll walk away with a discount pass—not to mention a wealth of fun facts! For example, Macy’s was the first major retailer to hold a New York City liquor license, and that four of the store’s escalators are the original wooden ones installed in 1920.

Macy's Herald Square, degustibus cooking school, classroom Courtesy, Macy's

De Gustibus Cooking School
If you have an interest in playing Top Chef, sign up for an immersive cooking experience at De Gustibus Cooking School, located on Macy’s eighth floor. Some of the world’s top culinary talents, including chefs like Geoffrey Zakarian and Rita Sodi, have taught thousands of students. With up-close, interactive demos and hands-on cooking techniques, De Gustibus is the perfect place to train your inner chef.


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