Best New NYC Shops

Christina Parrella

(Updated 04/25/2017)

Shopping in NYC is both a pleasure and a pastime, with retailers offering a staggering array of fashionable goods. New boutiques pop up with regularity in all five boroughs, making the City an unparalleled destination for style-seekers. Among a half-dozen recent entries we’re spotlighting are an old-school Italian tailor and and a couple of chic names familiar from the runway. Check back soon for more openings.

ATM – Anthony Thomas Melillo
405 Bleecker St., West Village, Manhattan
The brand’s only freestanding store carries its line of basics for men and women. ATM launched in 2012 with a covetable version of the simple white T-shirt: crewneck, with a boxy silhouette, made of soft cotton. Since then ATM’s offerings have expanded to include pants, dresses and some silk and leather pieces. Also for sale: candles from Paris and handmade blankets from Peru, made specifically for this store. ATM’s fabrics come from Peru and are produced using water-saving, nontoxic methods. 

Elie Saab 
860 Madison Ave., Upper East Side, Manhattan
Lebanese couturier Elie Saab has been dressing Hollywood stars for the past two decades, launching to international acclaim in 2002 when Halle Berry won her first Oscar in a gown he designed. He now counts Meryl Streep, Jennifer Lopez and Angelina Jolie as steady clients. The designer’s first US flagship houses both his bejeweled haute couture pieces and ready-to-wear line as well as accessories and fragrances. (Note: this location does not currently carry his bridal collection.)

The Great Eros. Photo: Sidney Bensimon

The Great Eros
135 Wythe Ave., Williamsburg, Brooklyn
In Greek myth, Eros was the god of sexual attraction, so it’s no surprise to find that this brand/concept shop is dedicated to all things intimate. Patrons can browse for lingerie, candles, jewelry, slippers, fragrances and even chocolate. Items have been curated with a sophisticated aesthetic; the owners are clearly interested in the intersection of art, clothing and design. The store also features a tasteful selection of vintage erotic literature and artwork, most notably from photographer Tanya Posternak. 

Moussy. Photo: Hayato Iki

474 Broome St., Soho, Manhattan
Founded in 2000, Japanese denim brand Moussy is known for its vintage-inspired women’s blue jeans made in men’s styles. This flagship, the brand’s first US location, features a wide selection of denim as well as other clothing. Jeans start at $350. 

Want Apothecary
1170 Broadway, Nomad, Manhattan
This concept shop, located at the Nomad Hotel, comes courtesy of high-end Montreal leather goods brand Want Les Essentiels de la Vie. Founders Byron and Dexter Peart have created a modern shopping experience that borrows its decor from the apothecaries of yesteryear. The interior incorporates materials like wood, steel, leather and old medicine jars. Customers can expect to find apparel from a variety of trendy designers (think Junya Watanabe, Xu Zhi and M. Martin), along with a well-edited selection of beauty and bath products.

Previously featured shops

Photo: Christina Holmes

Hawkins New York
17 Eighth Ave., Manhattan
Home goods purveyor Hawkins carries work from lesser-known designers who may not otherwise have a place to sell their wares. Whether you’re looking to furnish your own place or purchase a gift, you’ll find high-quality, distinctive stuff in the store’s modern collection. The carefully curated selection of lifestyle products includes lighting, rugs, accent furniture, glassware and accessories from brands like Workstead, Alyson Fox, Mud Australia, Tom Dixon, Fort Standard and Rebecca Atwood.

Jason Wu at Saks Fifth Avenue
611 Fifth Ave., Midtown, Manhattan
Jason Wu has been dressing celebrities and other distinguished personalities since the early 2000s—most notably Michelle Obama, who wore his designs for both presidential inaugurations. Following his successful ready-to-wear line, Wu has opened his first physical store inside of Saks Fifth Avenue. His “shop-in-shop” features a decor that echoes his clothing designs—shelves encased in leather, a wood-and-concrete graphic-print floor and gold garment racks. Inside, shoppers will find Wu’s most recent collections, some exclusive to the boutique.


Courtesy, M. Gemi

120 Wooster St., Soho, Manhattan
Italian shoe brand M.Gemi was founded in 2015 on the principle that good shoes take time. Their products are artfully designed and thoughtfully crafted in Italy by a small group of artisans. Founder Maria Gangemi based her practice on the kind adopted by boutique stores in Italy, who would regularly release small batches of shoes like baked goods, hot and fresh from the oven. As such, M.Gemi releases its own limited-edition style each Monday, adding to its vast collection of men’s and women’s dress and casual shoes, boots and moccasins. 

R.M. Williams
152 Spring St., Soho, Manhattan
The R.M. Williams brand began with its signature riding boot, crafted by Williams himself, who grew up in 20th century Australia and worked as a camel driver. The boots were meant to withstand the harshest conditions in the Australian outback, but they remain stylish and on trend. As their popularity grew, so did the brand’s selection of merchandise. R.M. Williams now offers a full line of men’s and women’s clothing, footwear and accessories. The Soho store’s design—courtesy of artist Mika Utzon Popov—is inspired by the brand’s Australian heritage, featuring a wall sculpture representing an aerial view of the outback.

Courtesy, Un Posto Italiano

Un Posto Italiano
704 Sackett St., Park Slope, Brooklyn
Owner Antonio Capone lovingly creates all of the artisanal fresh pasta that comes out of this quaint little shop in Park Slope. The grandson of a pasta maker from Italy’s Abruzzo region, Capone takes his craft very seriously, creating fresh dough each morning that is rolled and cut to order. All of the shop’s ingredients are either locally made or come direct from Italy. On the menu: ravioli, gnocchi and a daily pasta selection. Our advice is to get there early before he sells out for the day.

10 Bond St., Noho, Manhattan
Hailing from the town of Gambara in Italy’s Lombardy region, this family-run men’s tailoring brand has been crafting traditional jackets since the early 1900s. Boglioli started as a tailor’s shop before transitioning into a wholesaler, selling its handmade garments to high-end men’s stores, but didn’t open its first standalone retail shop until 2014 in Milan. The garments, still made in Gambara, are known for their clean cuts and lightweight fabrics. At this sleek, colorful store, the company’s first in the States, you’ll find a selection of classic shirts and jackets.

19 E. 69th St., Upper East Side,  Manhattan
Eleuteri’s vintage jewelry is museum quality: rare, expensive trinkets that the average person might never touch, not to mention own. At the brand’s first location in the US (other stores are in Italy), you’ll find well-known names like Bulgari, Cartier and Van Cleef & Arpels—with price tags that run into the millions—alongside lesser-known but equally masterful designers like the Rome-based Cazzagnia.

Nike. Photo: Franck Bohbot

529 Broadway, Soho, Manhattan  
This five-story, 55,000-square-foot showcase is more than just a retail headquarters for the megabrand. The Soho store features half-court basketball, the Nike+ Running Trial Zone (where you can go on virtual runs through Central Park and along the West Side Highway) and a miniature soccer field, complete with synthetic turf. The apparel ain’t too shabby either, with in-store exclusives like the Air Force 1 Low “NYC” and the LeBron Soldier X collections. A women’s boutique, a personalization studio and even a display of coveted Nike sneakers from the brand’s 30-year history are all part of the appeal. 

Rick Owens 
30 Howard St., Soho, Manhattan
Rick Owens’ Soho flagship is slightly more understated than you’d expect from a guy whose runway shows have featured models wearing other models as backpacks. But fashion’s very own avant-garde vampire went low-key with his new space, relying on spare white walls, steel and marble to showcase his drapey, asymmetrical pieces. Favored by fashion-forward rappers such as ASAP Rocky and Kanye West, Owens’ clothing has unisex appeal: extra-long jackets, coats, and shirts that are free-flowing and black. (Lots of black.) Pieces from his more affordable DRKSHDW and Lilies labels are also for sale. Sneakers, stretch pants and leggings are available for the shopper who leans to the sportier side. 

70 Wooster St., Soho, Manhattan
New York City­­–based designer Thakoon Panichgul opened his first brick-and-mortar location on a trendy stretch of Wooster Street in summer 2016. The sleek, modern space features concrete walls, wood paneling and gold light fixtures from Michael Anastassiades, lending the store something of a gallery vibe. Expect to find clothing, accessories and limited-edition products from the brand, including its signature shirtdresses and bold sweaters. Note: the flagship offers shoppers the option to purchase looks nearly straight off the runway (in limited quantities, of course). The designer has an atelier on-site, so you might run into him here.


Trinity Place Department Store
37 Trinity Place (bet. Exchange Alley and Rector St.), Lower Manhattan, Manhattan
This Lower Manhattan emporium offers apparel, jewelry and handbags all made in the US. The first floor focuses on women’s clothing and accessories, featuring both new and established brands including Luba GnaSevych, Kristi Vosbeck and jeweler Hovey Lee.

AHA Front. Photo: Ramon Pevenito

AHA Front
147 Front St., Dumbo, Brooklyn
Online retailer AHAlife is a global marketplace that sells products from thousands of designers in more than 45 countries. You can find an exceptionally curated list of products from around the world, including beauty, housewares, clothing and accessories. The brick-and-mortar store, which is neatly decorated, is always rotating its stock—so if you see something you like, it’s in your best interest to snap it up quickly. Merchandise includes candles, beach towels, ceramics, fragrances and artisanal jewelry. 

169 Spring St., Soho, Manhattan
The Canadian outdoor apparel brand is expanding its retail presence in America with its first NYC outpost in Soho. The label offers men’s and women’s performance sports gear in minimalist, simple designs. Arc’teryx manufactures and designs its clothing in-house using premium materials, providing a high degree of standards and craftsmanship for its products.

125 Greenwich Ave., West Village, Manhattan
The popular swimsuit and lingerie store has been a mainstay in the East Village for almost 15 years, prompting it to open a location serving the other side of Manhattan. Swimwear brands include the chic NYC-to-LA transplant Marysia, the surfer-friendly Cali label Mikoh and the casual Solid & Striped (recently worn by Gigi Hadid). Lingerie and wetsuits—naturally—round out the stock.

939 Madison Ave., Upper East Side, Manhattan
Upon entering Aquazzaura’s new store, you may forget you’re shopping for shoes. With elements like gold shelving, velvet couches, suede walls and marble floors, the brand’s first US store feels more like a luxury spa. (It even smells like one, courtesy of those Diptyque candles.) As for stock, the Italian shoe label doesn’t disappoint. Shop for its popular lace-up Christy flats and its best-selling and oft-copied Wild Thing sandal

4 Stuyvesant Ave., Bushwick, Brooklyn
The most likely place to find a vintage clothing shop that triples up as a bookstore and coffee shop? Bushwick, of course. That’s where you’ll find Bookeepers, run by Stonie Clark, former proprietor of vintage pop-up shop Bad Seeds. The clothing includes a large selection from the ’90s and earlier, curated by Clark from trips to Georgia and Florida. The books are also handpicked by the owners. Outside there’s a rack of sale items like jeans, tees and dresses for around $5 and up.

Courtesy, Credo

9 Prince St., Nolita, Manhattan
This Nolita shop specializes in beauty brands that are cruelty-free, vegan and organic—which slightly offsets the sticker shock (you’re helping the planet!). Everything Credo carries is 100 percent natural; the store even goes so far as to list the 23 chemical ingredients you’ll never find in its products. Brands include Red Flower, One Love Organics, ILIA and Juice Beauty, Gwyneth Paltrow’s line. The store also holds “clean beauty swaps” for customers looking to unload their old, toxic beauty products for the clean and natural stuff. 

Josefinas Portugal Courtesy, Josefinas Portugal

Josefinas Portugal
252 Elizabeth St., Nolita, Manhattan
Ballet flats are the specialty at this Portuguese footwear brand’s flagship; owner and designer Filipa Júlio is a former ballerina. Júlio’s line is inspired by (and named for) her grandmother, and references the shoemaking culture of Portugal. You’ll find classic designs (starting at $169) and the blogger-beloved furry patent loafers ($564). Styles and colors are limited at this location, which is decorated in a palette of soft beige, cream and rose.


Larsson & Jennings Photo: Brett Beyer

Larsson & Jennings
335 Bleecker St., West Village, Manhattan 
Started by a Londoner and a Swede, this watch brand combines the best of both homelands, balancing a clean, minimalist design with a contemporary aesthetic. The pieces are all made by hand in Switzerland using centuries-old techniques, with high-quality materials sourced from local artisans. The look is classic and luxurious but affordable; styles begin in the $350 range and are mostly within a couple hundred bucks of that, save for one design that runs around $1,600. The sleek, black-and-white West Village flagship mirrors the company’s aesthetic.

Courtesy, The Row

The Row  
17 E. 71st St., Upper East Side, Manhattan
The 10-year-old label’s NYC flagship, housed in an Upper East Side townhouse, is both hip and minimalist, mirroring the aesthetic of its famous designers, Mary-Kate and Ashley Olsen. In keeping with the Row’s clean, classic style, the store features light wood floors, a marble staircase, luxury furniture (some pieces are from the Olsens’ homes) and artworks by Jean-Michel Basquiat and Keith Haring. Expect to find a range of apparel, the label’s new shoe line and eyewear from its collaboration with Oliver Peoples. 

Upstate Stock 
2 Berry St., Williamsburg, Brooklyn
Like its Williamsburg flagship, the made-in-New York label is rugged and cool. Menswear items dominate, with house-brand knits, flannel shirts and bags, all fashioned in its three NYC factories. Aside from its own line, Upstate Stock carries US-based brands including American Trench and Freenote Cloth, as well as hypoallergenic skin care line SallyeAnder. And in true Williamsburg fashion, there’s a coffee bar serving fancy caffeinated beverages (in this case, Cut Coffee from Toronto). 

Valley Nails
21 E. 62nd St., Upper East Side, Manhattan
Instagram has made an art of showing off your nail art, but places like Valley Nails deserve some credit too. The ethical nail salon, synonymous with downtown cool, has opened its first space uptown, taking its funky, edgy designs to a crowd accustomed to French manicures. They feature all types of designs including ombre, half-moon and geometric looks (its specialty); artists adorn your nail beds using tiny brushes, not stamps or premade designs. The 400-square-foot space is located on the second floor.


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