Best New NYC Shops

Christina Parrella
Updated 12/05/2017

Shopping in NYC is both a pleasure and a pastime, with retailers offering a staggering array of fashionable goods. New boutiques pop up with regularity in all five boroughs, making the City an unparalleled destination for style-seekers. Among a half-dozen recent entries we’re spotlighting are a hip British label, an upscale spin-off of Century 21 and a fashionable import from Miami. Check back soon for more openings.


Courtesy, AllSaints

636 Fifth Ave., Midtown, Manhattan
British fashion retailer AllSaints is known for its biker jackets, knits and premium leather goods, but you’ll find much more at its Rockefeller Center store—the newest of the import’s three Manhattan locations. Shop signature ready-to-wear lines for men and women along with jewelry and accessories, assisted by the stellar customer service for which the brand is known.

Next Century. Photo: Dan Mayer

Next Century
21 Dey St., Lower Manhattan
The owners of mega department store Century 21 have opened Next Century adjacent to their downtown location, offering a carefully curated selection of clothing and accessories. The assortment of items from up-and-coming designers is aimed at the younger set—particularly millennials—who can also sort through back stock of established labels and vintage pieces (including finds from upscale brands like Fendi, Balenciaga and Dior). Take time out from shopping to pamper yourself at the in-house nail bar and matcha café. 

152 Grand St., Bedford-Stuyvesant, Brooklyn
A giant skate bowl dominates this skateboarding brand’s retail shop, where in addition to testing out your skills you can purchase boards, accessories, clothing, hats and shoes. Supreme offers its own line of merchandise but has partnered with brands like Hanes, Timberland and Polartec to bring customers affordable options. On the higher end of things, look for a capsule collection collaboration between Supreme and Louis Vuitton.

The Webster
29 Greene St., Soho, Manhattan
Miami-based luxury boutique The Webster opened this Soho space—its fifth retail store—after building out a six-story cast-iron structure on Greene Street. The sparsely stocked but artistically designed shop carries women’s and men’s clothing and accessories from Alexander Wang, Givenchy, Eddie Borgo, Proenza Schouler, Gucci, Valentino, Stella McCartney and many others. Shoes, jewelry, children’s clothing, home furnishings, a shoe salon and a hair salon round out the list.

Previously featured shops

Courtesy, Allison Lou

60 Hudson St., Tribeca, Manhattan​
The name Alumnae is a cheeky nod to the fact that co-founders Kari Sigerson and Eliza Axelson-Chidsey matriculated from women’s luxury shoe brand Sigerson Morrison, perhaps most famous for its gladiator sandal and Sex and the City appearances. This new line takes a step away from its predecessor by being more subdued. The shoes are well crafted, impeccably made and the designs lean classically cool—so much so that even when they get a bit a kooky, they remain tasteful.   

Dior Beauty Boutique
185 Greenwich St., Lower Manhattan, Manhattan
The beauty (pun intended) of this conceptual makeup boutique, the first from Dior in NYC, is its innovative approach to cosmetics. In a space meant to evoke the ambiance of backstage at a fashion show, shoppers can peruse an assortment of lipsticks, nail lacquers, mascaras and facial products. Also, there are six workstations staffed by pros, where visitors can have their lashes and brows transformed. There's a high-tech Mix & Match display, featuring a model whose lip and nail color will change just by placing the product on the tabletop. A small section is dedicated to fragrances, with Dior’s most recognized and coveted scents.

Faith Connexion
27 Mercer St., Soho, Manhattan
How to define the Faith Connexion brand, which defies conventional labels? Think punk—specifically of the art school variety—mixed with high-end runway fashion, ritzy glam rock and the downtown feel of every urbane “it” city from Berlin to Vancouver. This New York City shop is the local flagship store for the Paris-based label. The store itself has a fairly downplayed cool vibe, with minimal decorative distractions to take away from the clothes-as-centerpiece concept.


601 Fifth Ave., Midtown, Manhattan
It’s no secret (wink) which company dominates the intimate apparel market in the US, but Intimissimi is out to change the game. The Italian label offers undergarments, swimwear and lingerie like its primary competitor, but often using more sumptuous materials and with an emphasis on classic elegance. Not to worry, though, the prices are fully compatible. And their spacious New York City flagship in Midtown is stocked with endless choices.   

Krewe. Photo: Matthew Kelly

39 1/2 Crosby St., Soho, Manhattan
If eyes are the windows to the soul, then Krewe is where to pick up the best window dressings. This Soho shop is just the third permanent location opened by this New Orleans–based purveyor of stylish frames. The interior has a hushed beauty: bare white walls mixed with exposed brick, huge windows and potted foliage interspersed here and there. It’s worth mentioning that every unique design—collection names include Stella, Cool Cat and Shuck Yeah—is crafted from a plant-based acetate.

Spark Pretty nyc Spark Pretty. Photo: John Muggenborg

Spark Pretty
333 E. 9th St., East Village, Manhattan
Spark Pretty founder Amanda Dolan worked as a stylist for Betsey Johnson for several years, with some very obvious overlaps in the two fashion mavens’ stylistic visions. But Dolan also has her own outlook clearly reflected in her shop’s collection of vintage designs from around the world. The retro emphasis is on the 1980s and '90s, with popping colors and electro-vibrancy dominating the aesthetic feel. There’s also a collection of original designs created in-house with the same ultra-vivid flair. If this all sounds overwhelming, Dolan and her team are happy to offer advice to customers, and you can even schedule a one-on-one guided shopping experience.

Alumnae nyc Courtesy, Alumnae

Alison Lou
20 East 69th St., Upper East Side, Manhattan​
Jewelry designer Alison Chemla is the creative director and designer behind this brand, which features contemporary fine jewelry that often includes the latest trends, such as emoticons and other pop-culture influences. Her designs include a large selection of smiley faces, rings with “Mrs.” spelled out on them (insert your own initial following) and simpler, more timeless designs. The cheeky, of-the-minute jewelry line is all presented inside a cozy, elegant and simply designed Upper East Side store. 

840 Madison Ave., Upper East Side, Manhattan
French luxury brand Balenciaga—known for its chic, ready-to-wear designer fashions for men and women—has opened a flagship Madison Avenue store, its third Manhattan shop (there are two in Soho). The 1,800-square-foot industrial space—made from concrete and glass, with the brand’s name stamped into the flooring—carries men’s and women’s clothing and accessories. Clothes hang from racks suspended in a ceiling that’s covered in foil, fitting rooms are covered in silicone and aluminum display tables are spread throughout, giving the space a minimalist, sleek aesthetic.

Photo: Aliya Naumoff

Import News
5 Oliver St., Chinatown, Manhattan
The quaint and cozy Import News is not a chain store. In fact, it’s a small, mom-and-pop style establishment that sells hard-to-find foreign magazines and snacks. Goodies in the form of literature and sweets are stocked from Mexico, Germany and Japan, and all are carefully curated by the shops owners, Ken Miller and Sasha Laing, who partnered with the café Oliver Coffee in their venture. The shop offers an unpretentious and unintimidating way to experience global culture.

Courtesy, Lulu Frost

LuLu Frost
7 Prince St., Soho, Manhattan
Inspired by her grandmother, who worked in estate jewelry for decades, LuLu Frost founder Lisa Salzer blends antique and modern elements in her designs. Pieces range from extremely light and delicate to chunkier, bolder statement pieces. Special collections include zodiac-inspired jewelry, numbers and letters inspired by the Plaza hotel, and unisex line called George Frost. LuLu Frost counts many celebrities among its fans and also partners with designers like Alexander Wang and DKNY along with collaborating with retailer J.Crew. 

474 Broome St., Soho, Manhattan
Founded in 2000, Japanese denim brand Moussy is known for its vintage-inspired women’s blue jeans made in men’s styles. This flagship, the brand’s first US location, features a wide selection of denim as well as other clothing. Jeans start at $350. 


ATM – Anthony Thomas Melillo
405 Bleecker St., West Village, Manhattan
The brand’s only freestanding store carries its line of basics for men and women. ATM launched in 2012 with a covetable version of the simple white T-shirt: crewneck, with a boxy silhouette, made of soft cotton. Since then ATM’s offerings have expanded to include pants, dresses and some silk and leather pieces. Also for sale: candles from Paris and handmade blankets from Peru, made specifically for this store. ATM’s fabrics come from Peru and are produced using water-saving, nontoxic methods. 

Elie Saab 
860 Madison Ave., Upper East Side, Manhattan
Lebanese couturier Elie Saab has been dressing Hollywood stars for the past two decades, launching to international acclaim in 2002 when Halle Berry won her first Oscar in a gown he designed. He now counts Meryl Streep, Jennifer Lopez and Angelina Jolie as steady clients. The designer’s first US flagship houses both his bejeweled haute couture pieces and ready-to-wear line as well as accessories and fragrances. (Note: this location does not currently carry his bridal collection.)

The Great Eros. Photo: Sidney Bensimon

The Great Eros
135 Wythe Ave., Williamsburg, Brooklyn
In Greek myth, Eros was the god of sexual attraction, so it’s no surprise to find that this brand/concept shop is dedicated to all things intimate. Patrons can browse for lingerie, candles, jewelry, slippers, fragrances and even chocolate. Items have been curated with a sophisticated aesthetic; the owners are clearly interested in the intersection of art, clothing and design. The store also features a tasteful selection of vintage erotic literature and artwork, most notably from photographer Tanya Posternak. 

Moussy. Photo: Hayato Iki

Want Apothecary
1170 Broadway, Nomad, Manhattan
This concept shop, located at the Nomad Hotel, comes courtesy of high-end Montreal leather goods brand Want Les Essentiels de la Vie. Founders Byron and Dexter Peart have created a modern shopping experience that borrows its decor from the apothecaries of yesteryear. The interior incorporates materials like wood, steel, leather and old medicine jars. Customers can expect to find apparel from a variety of trendy designers (think Junya Watanabe, Xu Zhi and M. Martin), along with a well-edited selection of beauty and bath products.

Photo: Christina Holmes

Hawkins New York
17 Eighth Ave., Manhattan
Home goods purveyor Hawkins carries work from lesser-known designers who may not otherwise have a place to sell their wares. Whether you’re looking to furnish your own place or purchase a gift, you’ll find high-quality, distinctive stuff in the store’s modern collection. The carefully curated selection of lifestyle products includes lighting, rugs, accent furniture, glassware and accessories from brands like Workstead, Alyson Fox, Mud Australia, Tom Dixon, Fort Standard and Rebecca Atwood.

Jason Wu at Saks Fifth Avenue
611 Fifth Ave., Midtown, Manhattan
Jason Wu has been dressing celebrities and other distinguished personalities since the early 2000s—most notably Michelle Obama, who wore his designs for both presidential inaugurations. Following his successful ready-to-wear line, Wu has opened his first physical store inside of Saks Fifth Avenue. His “shop-in-shop” features a decor that echoes his clothing designs—shelves encased in leather, a wood-and-concrete graphic-print floor and gold garment racks. Inside, shoppers will find Wu’s most recent collections, some exclusive to the boutique.

Courtesy, M. Gemi

120 Wooster St., Soho, Manhattan
Italian shoe brand M.Gemi was founded in 2015 on the principle that good shoes take time. Their products are artfully designed and thoughtfully crafted in Italy by a small group of artisans. Founder Maria Gangemi based her practice on the kind adopted by boutique stores in Italy, who would regularly release small batches of shoes like baked goods, hot and fresh from the oven. As such, M.Gemi releases its own limited-edition style each Monday, adding to its vast collection of men’s and women’s dress and casual shoes, boots and moccasins. 

R.M. Williams
152 Spring St., Soho, Manhattan
The R.M. Williams brand began with its signature riding boot, crafted by Williams himself, who grew up in 20th century Australia and worked as a camel driver. The boots were meant to withstand the harshest conditions in the Australian outback, but they remain stylish and on trend. As their popularity grew, so did the brand’s selection of merchandise. R.M. Williams now offers a full line of men’s and women’s clothing, footwear and accessories. The Soho store’s design—courtesy of artist Mika Utzon Popov—is inspired by the brand’s Australian heritage, featuring a wall sculpture representing an aerial view of the outback.


Courtesy, Un Posto Italiano

Un Posto Italiano
704 Sackett St., Park Slope, Brooklyn
Owner Antonio Capone lovingly creates all of the artisanal fresh pasta that comes out of this quaint little shop in Park Slope. The grandson of a pasta maker from Italy’s Abruzzo region, Capone takes his craft very seriously, creating fresh dough each morning that is rolled and cut to order. All of the shop’s ingredients are either locally made or come direct from Italy. On the menu: ravioli, gnocchi and a daily pasta selection. Our advice is to get there early before he sells out for the day.

10 Bond St., Noho, Manhattan
Hailing from the town of Gambara in Italy’s Lombardy region, this family-run men’s tailoring brand has been crafting traditional jackets since the early 1900s. Boglioli started as a tailor’s shop before transitioning into a wholesaler, selling its handmade garments to high-end men’s stores, but didn’t open its first standalone retail shop until 2014 in Milan. The garments, still made in Gambara, are known for their clean cuts and lightweight fabrics. At this sleek, colorful store, the company’s first in the States, you’ll find a selection of classic shirts and jackets.

19 E. 69th St., Upper East Side,  Manhattan
Eleuteri’s vintage jewelry is museum quality: rare, expensive trinkets that the average person might never touch, not to mention own. At the brand’s first location in the US (other stores are in Italy), you’ll find well-known names like Bulgari, Cartier and Van Cleef & Arpels—with price tags that run into the millions—alongside lesser-known but equally masterful designers like the Rome-based Cazzagnia.

Nike. Photo: Franck Bohbot

529 Broadway, Soho, Manhattan  
This five-story, 55,000-square-foot showcase is more than just a retail headquarters for the megabrand. The Soho store features half-court basketball, the Nike+ Running Trial Zone (where you can go on virtual runs through Central Park and along the West Side Highway) and a miniature soccer field, complete with synthetic turf. The apparel ain’t too shabby either, with in-store exclusives like the Air Force 1 Low “NYC” and the LeBron Soldier X collections. A women’s boutique, a personalization studio and even a display of coveted Nike sneakers from the brand’s 30-year history are all part of the appeal. 

Rick Owens 
30 Howard St., Soho, Manhattan
Rick Owens’ Soho flagship is slightly more understated than you’d expect from a guy whose runway shows have featured models wearing other models as backpacks. But fashion’s very own avant-garde vampire went low-key with his new space, relying on spare white walls, steel and marble to showcase his drapey, asymmetrical pieces. Favored by fashion-forward rappers such as ASAP Rocky and Kanye West, Owens’ clothing has unisex appeal: extra-long jackets, coats, and shirts that are free-flowing and black. (Lots of black.) Pieces from his more affordable DRKSHDW and Lilies labels are also for sale. Sneakers, stretch pants and leggings are available for the shopper who leans to the sportier side. 

70 Wooster St., Soho, Manhattan
New York City­­–based designer Thakoon Panichgul opened his first brick-and-mortar location on a trendy stretch of Wooster Street in summer 2016. The sleek, modern space features concrete walls, wood paneling and gold light fixtures from Michael Anastassiades, lending the store something of a gallery vibe. Expect to find clothing, accessories and limited-edition products from the brand, including its signature shirtdresses and bold sweaters. Note: the flagship offers shoppers the option to purchase looks nearly straight off the runway (in limited quantities, of course). The designer has an atelier on-site, so you might run into him here.

Trinity Place Department Store
37 Trinity Place (bet. Exchange Alley and Rector St.), Lower Manhattan, Manhattan
This Lower Manhattan emporium offers apparel, jewelry and handbags all made in the US. The first floor focuses on women’s clothing and accessories, featuring both new and established brands including Luba GnaSevych, Kristi Vosbeck and jeweler Hovey Lee.

AHA Front. Photo: Ramon Pevenito

AHA Front
147 Front St., Dumbo, Brooklyn
Online retailer AHAlife is a global marketplace that sells products from thousands of designers in more than 45 countries. You can find an exceptionally curated list of products from around the world, including beauty, housewares, clothing and accessories. The brick-and-mortar store, which is neatly decorated, is always rotating its stock—so if you see something you like, it’s in your best interest to snap it up quickly. Merchandise includes candles, beach towels, ceramics, fragrances and artisanal jewelry. 


169 Spring St., Soho, Manhattan
The Canadian outdoor apparel brand is expanding its retail presence in America with its first NYC outpost in Soho. The label offers men’s and women’s performance sports gear in minimalist, simple designs. Arc’teryx manufactures and designs its clothing in-house using premium materials, providing a high degree of standards and craftsmanship for its products.

125 Greenwich Ave., West Village, Manhattan
The popular swimsuit and lingerie store has been a mainstay in the East Village for almost 15 years, prompting it to open a location serving the other side of Manhattan. Swimwear brands include the chic NYC-to-LA transplant Marysia, the surfer-friendly Cali label Mikoh and the casual Solid & Striped (recently worn by Gigi Hadid). Lingerie and wetsuits—naturally—round out the stock.

939 Madison Ave., Upper East Side, Manhattan
Upon entering Aquazzaura’s new store, you may forget you’re shopping for shoes. With elements like gold shelving, velvet couches, suede walls and marble floors, the brand’s first US store feels more like a luxury spa. (It even smells like one, courtesy of those Diptyque candles.) As for stock, the Italian shoe label doesn’t disappoint. Shop for its popular lace-up Christy flats and its best-selling and oft-copied Wild Thing sandal

4 Stuyvesant Ave., Bushwick, Brooklyn
The most likely place to find a vintage clothing shop that triples up as a bookstore and coffee shop? Bushwick, of course. That’s where you’ll find Bookeepers, run by Stonie Clark, former proprietor of vintage pop-up shop Bad Seeds. The clothing includes a large selection from the ’90s and earlier, curated by Clark from trips to Georgia and Florida. The books are also handpicked by the owners. Outside there’s a rack of sale items like jeans, tees and dresses for around $5 and up.

Courtesy, Credo

9 Prince St., Nolita, Manhattan
This Nolita shop specializes in beauty brands that are cruelty-free, vegan and organic—which slightly offsets the sticker shock (you’re helping the planet!). Everything Credo carries is 100 percent natural; the store even goes so far as to list the 23 chemical ingredients you’ll never find in its products. Brands include Red Flower, One Love Organics, ILIA and Juice Beauty, Gwyneth Paltrow’s line. The store also holds “clean beauty swaps” for customers looking to unload their old, toxic beauty products for the clean and natural stuff. 


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