NYC - The Official Guide

Best New NYC Shops

Christina Parrella
Updated 09/06/2018

Shopping in NYC is both a pleasure and a pastime, with retailers offering a staggering array of fashionable goods. New boutiques pop up with regularity in all five boroughs, making the City an unparalleled destination for style-seekers. Among the recent entries we’re spotlighting are Nordstrom’s new men’s shop, the upscale L’Occitane en Provence flagship and a brand that focuses on androgynous fashion. Check back soon for more openings.


Karl Lagerfeld 
420 West Broadway, Soho, Manhattan
Soho is the downtown go-to for high-end retail, confirmed by the tony Paris-based fashion designer Karl Lagerfeld launching his new flagship store there. The interior’s clean white walls, lacquered black shelving and red seating mirrors the hues in Lagerfeld’s signature men’s and women’s clothing lines of highly structured luxury garments with an urban edge. The store’s poured-cement floors harken back to Soho’s industrial past, when the neighborhood was filled with garment factories.

Kendra Scott, interior Courtesy, Kendra Scott

Kendra Scott
126 Spring St., Soho, Manhattan
Whether you're looking for timeless jewelry designs embellished with semiprecious stones or must-have home decor accents like frames and trays, Kendra’s Scott’s first New York City shop, just opened in Soho, is a great spot to shop for gifts for every occasion. Launched in 2002 in a spare bedroom after Scott’s first son was born, her Texas-based company now has 80 stores worldwide. 

L'Occitane en province, interior Courtesy, L'Occitane en Provence

L’Occitane en Provence (Fifth Avenue)
555 Fifth Ave., Midtown, Manhattan
L’Occitane en Provence, the high-end French skin care and fragrance line, is best known for its lavender hand and body creams whose natural scents transport its customers to the south of France. For its newly launched two-story flagship in Midtown—a location that’s the antithesis of Provence—L’Occitane lures shoppers through its doors with the promise of even more unmediated experiences. There’s bikes set against a bucolic backdrop of sunflower fields and a virtual-reality tour of southern France by way of a hot-air balloon.

nordstrom mens store, interior Photo: Connie Zhou

Nordstrom Men’s Store
235 W. 57th St., Midtown West, Manhattan
The Nordstrom Men’s Store is the first full-line Nordstrom shop to open in NYC, part of a large-scale expansion into the City that will include a massive Nordstrom flagship across the street with a Women’s Store, opening in 2019. The Men’s Store spans three levels, highlighted by an all-glass facade that brings in tons of natural light on the corner of Broadway and 57th Street. In addition to a vast selection of clothing and accessories, the store offers all of the services Nordstrom is known for, including onsite alterations and tailoring, personal stylists, same-day delivery and express returns, plus a clubhouse bar, coffee bar and free WiFi.

Phluid Project, interior Courtesy, The Phluid Project

The Phluid Project 
684 Broadway, Noho, Manhattan
Part brick-and-mortar store and part community center, the Phluid Project is a first in New York City (and perhaps the world) in its mission to empower gender nonconforming individuals. Its retail selection of urban-youth comfort clothes range from sweats and tees to sneakers, and there’s even a rave-worthy collection of glittery and iridescent makeup. The proceeds from the Phluid Project’s candle line go to organizations that support LGBTQIA+ communities and youth, including the Trans Women of Color Collective and the Hetrick-Martin Institute.

Previously featured shops

180 The Store
180 Duane St., Tribeca, Manhattan 
It’s difficult to put a label on what 180 The Store actually is. It bills itself as a “unique retail environment” where different brands come to host pop-up shops, presentations, installations and events. The offerings here are so varied, in fact, patrons can come in to shop for clothing, housewares, jewelry, beauty products and some leafy plants or succulents—all from one store. It’s sort of a small-scale, independent department store, which is what the owners were going for. Also worth noting: they promote young, up-and-coming talent who are new to the NYC scene.

Anine Bing
81 Greene St., Soho, Manhattan
Unlike its sister store on Bleecker Street, which is solely dedicated to black, white and gray neutral tones, the Soho Anine Bing shop introduces pops of color via the shoes and accessories lining its metal shelves. The brand calls itself a “fusion between Scandinavian heritage and American spirit” and includes everything from delicate silk camisoles and lingerie to motorcycle chic styles like leather biker jackets, ripped jeans and military jackets. The line also features shoes, jewelry and other accessories.


Bottega Veneta
740 Madison Ave., Midtown East, Manhattan
Bottega Veneta’s New York City flagship store takes up three landmark 19th-century townhouses, covering five floors and nearly 15,000 square feet, and is appropriately known as “Maison.” Throughout floors one to four, expect to find the brand’s signature leather pieces, ready-to-wear, shoes, jewelry and accessories. Expect exclusive city-inspired accessories that you won’t find at the brand’s other locations. The fifth floor—known as “The Apartment”—is dedicated to Bottega Veneta’s home and furniture collection and has the feel of a private home, with rotating artwork for decor.

Courtesy, Hatch

17 Bleecker St., Noho, Manhattan
Hatch is more than just maternity clothing; it’s maternity fashion. Founded in 2011 by Ariane Goldman who, after working on Wall Street, saw a void in this area of women’s wear. The brand focuses on clothing for “before, during and after” pregnancy, helping moms to navigate the fashion world with their changing bodies. In addition to selling their popular clothing and accessories, the Noho store prides themselves on being very community-driven, hosting events like a Mother’s Day celebration, chats with experts and inspiring panel discussions.

Mansur Gavriel
620 Madison Ave., Midtown East, Manhattan
It’s hard to miss a Mansur Gavriel store—all of them clad in bubblegum pink from top to bottom. And this Midtown East location is no exception. The airy shop, with high ceilings and large, light-filled windows, looks extremely inviting on its Midtown corner. Inside, shoppers will find a neatly organized selection of the Italian company’s ready-to-wear clothing, shoes, bags and other accessories for women, all courtesy of owners Rachel Mansur and Floriana Gavriel, who founded the brand in 2012.

Konekt interior Courtesy, Konekt

41 Elizabeth St., Chinatown
The furniture pieces at Konekt are so stunning they resemble works of art. The company prides itself on taking a modern approach to building while maintaining centuries-old techniques to ensure the highest quality products. Konekt—which was founded by a mother and daughter in 2015—uses natural materials to produce furniture that engages the senses, and embodies all the imperfections and beauty that nature intended. Each piece is made to order by craftsmen and artisans working in Pennsylvania.

the Real Real interior Courtesy, The Real Real

The RealReal
80 Wooster St., Soho
Luxury comes at a price that can be prohibitive. If your pockets are not as deep as your high-end tastes, you may be The RealReal’s target customer. This Soho shop is the brick-and-mortar manifestation of its namesake e-retailer’s highly successful online site, which sells secondhand luxury items including jewelry, clothes, handbags, accessories, furniture and art. You can find premium brands from A.P.C. to Zac Posen, and on-staff authenticators ensure that what you see is what you get. While listings are more affordable than the original price, this still doesn’t qualify as bargain shopping.  

Sezane interior Photo: Charissa Fay

254 Elizabeth., Nolita
Parisian brand Sézane is known for its chic, affordable clothing and accessories, and now NYC is lucky enough to have the first US outpost of this beloved company. The artfully designed NoLIta store carries all the fashion fans love, including women’s clothing, shoes, jewelry and accessories. There are also home goods on hand, such as coffee-table books and decorative candles. And the warmth and welcoming vibe of the store extends to the gracious service offered by the staff.

190 Bowery., Nolita
The architecture and design of Totokaelo’s new NYC store are striking. Located in a former turn-of-the-century bank building with vaulted dressing rooms, its large arched windows and abundant natural light make for a lovely shopping experience. And the multilevel space means there’s plenty of menswear and women’s clothing to choose from. The store carries brands such as Jill Sander, Rachel Comey, Issey Miyake, Calvin Klein and Acme. Customer service is also a priority here, and the thoughtful layout means you’ll never encounter huge crowds.

Upton interior Courtesy, Upton

224 Mulberry St., Nolita
High-end leather goods maker Upton is known for belts—made in Texas from American leather tanned in Italy—and other small leather items. Their belts are handmade and numbered, offering a most luxurious and personalized shopping experience for those who can afford it. Though they are typically an online presence, they opened this NoLIta pop-up shop in order to give customers a face-to-face experience, and also to collaborate with other brands every few weeks to offer up a different selection of goods in what they call The Collective.


Courtesy, AllSaints

636 Fifth Ave., Midtown, Manhattan
British fashion retailer AllSaints is known for its biker jackets, knits and premium leather goods, but you’ll find much more at its Rockefeller Center store—the newest of the import’s three Manhattan locations. Shop signature ready-to-wear lines for men and women along with jewelry and accessories, assisted by the stellar customer service for which the brand is known.

Next Century. Photo: Dan Mayer

Next Century
21 Dey St., Lower Manhattan
The owners of mega department store Century 21 have opened Next Century adjacent to their downtown location, offering a carefully curated selection of clothing and accessories. The assortment of items from up-and-coming designers is aimed at the younger set—particularly millennials—who can also sort through back stock of established labels and vintage pieces (including finds from upscale brands like Fendi, Balenciaga and Dior). Take time out from shopping to pamper yourself at the in-house nail bar and matcha café. 

152 Grand St., Bedford-Stuyvesant, Brooklyn
A giant skate bowl dominates this skateboarding brand’s retail shop, where in addition to testing out your skills you can purchase boards, accessories, clothing, hats and shoes. Supreme offers its own line of merchandise but has partnered with brands like Hanes, Timberland and Polartec to bring customers affordable options. On the higher end of things, look for a capsule collection collaboration between Supreme and Louis Vuitton.

The Webster
29 Greene St., Soho, Manhattan
Miami-based luxury boutique The Webster opened this Soho space—its fifth retail store—after building out a six-story cast-iron structure on Greene Street. The sparsely stocked but artistically designed shop carries women’s and men’s clothing and accessories from Alexander Wang, Givenchy, Eddie Borgo, Proenza Schouler, Gucci, Valentino, Stella McCartney and many others. Shoes, jewelry, children’s clothing, home furnishings, a shoe salon and a hair salon round out the list.

Courtesy, Allison Lou

60 Hudson St., Tribeca, Manhattan​
The name Alumnae is a cheeky nod to the fact that co-founders Kari Sigerson and Eliza Axelson-Chidsey matriculated from women’s luxury shoe brand Sigerson Morrison, perhaps most famous for its gladiator sandal and Sex and the City appearances. This new line takes a step away from its predecessor by being more subdued. The shoes are well crafted, impeccably made and the designs lean classically cool—so much so that even when they get a bit a kooky, they remain tasteful.   

Dior Beauty Boutique
185 Greenwich St., Lower Manhattan, Manhattan
The beauty (pun intended) of this conceptual makeup boutique, the first from Dior in NYC, is its innovative approach to cosmetics. In a space meant to evoke the ambiance of backstage at a fashion show, shoppers can peruse an assortment of lipsticks, nail lacquers, mascaras and facial products. Also, there are six workstations staffed by pros, where visitors can have their lashes and brows transformed. There's a high-tech Mix & Match display, featuring a model whose lip and nail color will change just by placing the product on the tabletop. A small section is dedicated to fragrances, with Dior’s most recognized and coveted scents.

Faith Connexion
27 Mercer St., Soho, Manhattan
How to define the Faith Connexion brand, which defies conventional labels? Think punk—specifically of the art school variety—mixed with high-end runway fashion, ritzy glam rock and the downtown feel of every urbane “it” city from Berlin to Vancouver. This New York City shop is the local flagship store for the Paris-based label. The store itself has a fairly downplayed cool vibe, with minimal decorative distractions to take away from the clothes-as-centerpiece concept.

601 Fifth Ave., Midtown, Manhattan
It’s no secret (wink) which company dominates the intimate apparel market in the US, but Intimissimi is out to change the game. The Italian label offers undergarments, swimwear and lingerie like its primary competitor, but often using more sumptuous materials and with an emphasis on classic elegance. Not to worry, though, the prices are fully compatible. And their spacious New York City flagship in Midtown is stocked with endless choices.   



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