NYC - The Official Guide

Best New NYC Shops

Christina Parrella
Updated 06/17/2019

Shopping in NYC is both a pleasure and a pastime, with retailers offering a staggering array of fashionable goods. New boutiques pop up with regularity in all five boroughs, making the City an unparalleled destination for style-seekers. Among the recent entries we’re spotlighting are Sea NY's first brick-and-mortar shop, a suit company from Amsterdam and a garden center in Greenpoint. Check back soon for more openings.


Coclico, Williamsburg, Shopping, Brooklyn Courtesy, Coclico

101 Metropolitan Ave., Williamsburg, Brooklyn
The shoes at Coclico are of the “small batch” variety—they’re not the mass-produced type of footwear that many consumers have grown accustomed to purchasing. Here, customers can take comfort in knowing that their footwear was created using the highest levels of ethical and environmental responsibility. The shoes are produced in a small, historic factory in Spain, and the result is a modern, minimal design featuring clean lines and a neutral palette.

Cynthia Rowley
16 Fulton St., Lower Manhattan 
New York City–based designer Cynthia Rowley has opened this store in the Seaport District—her second spot in the City. It features her signature ready-to-wear clothing and accessories, most notably her surf, swim, fitness and other upscale yet casual items. Rowley has also teamed up with other brands, selling wares from the likes of Manhattan Portage, Maisonette and Goop, along with wellness and beauty products from STAE.

dr. barbara strum boutique and spa, interior Dr. Barbara Sturm Boutique & Spa. Photo: Udom Surangsophon

Dr. Barbara Sturm Boutique & Spa
670 Broadway, Soho, Manhattan
Barbara Sturm boasts an impressive celebrity clientele—Kim Kardashian, Bella Hadid and basketballer Kobe Bryant are fans. The former NBA star even had a procedure named for him (known as the Kobe Procedure; an anti-inflammatory treatment for osteoarthritis and back pain). Sturm has brought her “molecular and science-based” approach to skin care to her first NYC flagship storefront. In addition to treatments like facials and other non-surgical anti-aging procedures, customers can access some of her most in-demand products, including her Glow Drops, Super Anti-Aging Serum and Brightening Serum.

Floravere, Tribeca, Shops, shopping Floravere. Photo: Christian Harder

18 Jay St., Tribeca, Manhattan 
Floravere’s main goal is to bringing luxury, couture bridal shopping to the everyday woman. It’s the first of its kind: a direct-to-consumer, made-to-order luxury bridal company. Floravere has adopted a business model that gives women access to the same quality, design and craft that would normally cost them $5,000-plus, but at much more affordable prices. This also includes the ease of online browsing and at-home try-ons. Customers can also come into the store and shop in the more traditional bridal shop manner with the help of a personal stylist—just look for the flower shop out front; the bridal shop is behind it.

Forty Five Ten, Hudson Yards Forty Five Ten. Courtesy, Francis Dzikowski for Related Oxford

Forty Five Ten
20 Hudson Yards, Level 5, Hudson Yards, Manhattan 
Dallas-based luxury boutique brand Forty Five Ten has opened its first NYC location in the thriving Hudson Yards. The 16,000-square-foot store is as much an art studio as it is a retail shop. Four distinct spaces eschew the traditional shelves-and-racks display method and instead utilize commissioned fixtures and suspended grids to house the clothing and accessories. In addition to men’s and women’s sections—with pieces from designers like Jil Sander, Marc Jacobs and Rodarte—there’s an area dedicated to ceramics and emerging brands, and one that features the company’s vintage program.

Courtesy, ModCloth

42 Crosby St., Soho, Manhattan  
Other than the adorable women’s clothing they sell, one of ModCloth’s greatest features is that they carry an almost unprecedented range of sizes. Those looking for women’s sizes 00–28 (or XXS–4X) can shop here and enjoy a large selection of clothing, including casual wear, work wear, dresses (even for bridesmaids!), swimsuits, shoes, bags and accessories. The brand also features a small selection of houseware goods, some of which are great for gifting. Make a stylist appointment before you come in, and you’ll have your own personal sales associate guiding you.

Previously featured shops

Courtesy, Celine

650 Madison Ave., Upper East Side, Manhattan
Designed by creative director Hedi Slimane, NYC’s Celine flagship incorporates natural materials like lava stone and black granite against an industrial sculptural interior. The outpost includes furniture designed by Slimane himself and site-specific artworks from Jose Dávila and James Balmforth. This is the world’s largest Celine store—so you’ll have no problem finding men’s and women’s ready-to-wear and accessories, along with tons of bags.


Courtesy, Sea NY

Sea NY
324 Canal St., Soho, Manhattan​
This is the first brick-and-mortar location for high-end indie clothing label Sea, which has had an online presence since 2007. Founders Sean Monahan and Monica Paolini take inspiration from women from around the world, offering polished pieces that are feminine and modern. White walls and minimal shelving give an airy feel and let the clothing—dresses, jumpsuits and their signature lace-trimmed tops—stand out.  

Courtesy, Soft Opening

Soft Opening
570 Manhattan Ave., Greenpoint, Brooklyn
Greenpoint’s Soft Opening has a little bit of everything for your home—it’s a garden center coupled with a gallery that sells locally made art, ceramics and botanical products. Whether you’re looking to add some greenery to your space or trying to find that perfect gift, you’ll have help. Owner Kristin McLaughlin is more than happy to assist customers in picking out the plants that work best for them, and she’ll also give you tips on how to help your plants live long, happy lives.

Courtesy, Suistudio

57 Mercer St., Soho, Manhattan
Amsterdam-based men’s suit company Suitsupply—known for its well-tailored and relatively low-priced garments—has broken into the women’s suiting category with Suistudio. This Soho store is the concept’s first brick-and-mortar location in the US, home to shirts, suits, dresses, coats and everything else a woman needs to look sharp. It also offers expert tailoring and on-site alterations.

10 corso como interior 10 Corso Como. Photo: Clemens Hois

10 Corso Como
1 Fulton St., Lower Manhattan
The legendary high-end 10 Corso Como, based in Milan with outposts around the globe, opened its first US location in the historic Seaport District in fall 2018. Housed in a whopping 28,000-square-foot space, 10 Corso Como is a mash-up of gallery, boutique and restaurant that seamlessly blends luxury retail (think Prada and Balenciaga) with culture and lifestyle. Shoppers are encouraged to linger: enjoy a meal at the café and restaurant, and check out the on-site gallery. Exhibits have included photos by Helmut Newton and pieces from a collaboration between Swiss photographer Jean Clemmer and surrealist painter Salvador Dalí.

13 Bonaparte, interior 13 Bonaparte. Photo: Sean Davidson

13 Bonaparte
1 Rivington St., Lower East Side, Manhattan
Parisian menswear label 13 Bonaparte mixes classic tailored pieces with refined sportswear for an aesthetic that founder David Sarfati describes as “long lasting…directional yet easy and functional.” The flagship’s whitewashed facade and interior design (polished concrete floors, walls of corrugated steel) capture that understated feel. You’ll find shirts, jumpsuits, T-shirts, polos and the brand’s line of Le Denim at this location. 

interior Courtesy, Gabriela Hearst

Gabriela Hearst
985 Madison Ave., Upper East Side, Manhattan
Housed inside the Carlyle Hotel, this new Madison Avenue flagship from fashion designer Gabriela Hearst has been hailed by Vogue as “the most beautiful store in New York.” Hearst’s namesake clothing line of contemporary classics, launched in 2015, was quickly picked up by such high-end retailers as Barneys New York and Bergdorf Goodman before Hearst set out on her own. Originally from Uruguay—where Hearst’s family are sixth generation sheep farmers—the designer is known for producing garments of impeccable quality using only the finest merino wool.

interior Salter House. Photo: Adrianna Glaviano

Salter House
119 Atlantic Ave., Brooklyn Heights, Brooklyn
From husband-wife duo and founders of Picture Room comes this home goods store that doubles as a tea and coffee spot. Specializing in natural and sustainable housewares, Salter House stocks well-curated pieces that are often made by local artists (no Cuisinart here). You’ll find a walnut serving spoon handmade in Brooklyn, German Rosenthal porcelain egg cups and items for children such as jump ropes, wood spinning tops and handmade toy canoes.

SJP by Sarah Jessica Parker
93 South St., Seaport District, Manhattan
Sarah Jessica Parker is best known for her role as the shoe-loving Carrie Bradshaw in Sex and The City. Now the actress has her own collection of fun and contemporary footwear that would make Bradshaw proud. Each pair is handcrafted in Italy and features a grosgrain ribbon detail, an homage to Parker’s childhood. Another personal touch: the flagship’s blush pink walls and mosaic-tiled floor were handpicked by SJP.


interior Courtesy, Sunspel

85 Mercer St., Soho, Manhattan
Founded in 1860 in Nottingham, England, Sunspel has a legacy of crafting well-made, luxurious undergarments for men. It’s also known for its signature polos that lend a streamlined yet comfortable look. The brand’s popular Riviera polo style was specially designed for Daniel Craig to sport in Casino Royale, his Bond film debut. These British staples, as well as a women’s collection, have found a home stateside in a new two-story shop, dotted with photos that trace the brand’s history.

store, interior Courtesy, Whistles

150 Spring St., Soho, Manhattan
Long loved by the Brits (including Kate Middleton, the duchess of Cambridge), London-based label Whistles has planted its feet in Soho. This is the first NYC shop for the brand, which is known for its collection of contemporary womenswear. Metallic sneakers, printed midi dresses and shearling coats fill the racks here. The store mimics an art gallery, featuring paintings by Rosie Tonkin as well as fixtures made by hand.

Karl Lagerfeld 
420 West Broadway, Soho, Manhattan
Soho is the downtown go-to for high-end retail, confirmed by the tony Paris-based fashion designer Karl Lagerfeld launching his new flagship store there. The interior’s clean white walls, lacquered black shelving and red seating mirrors the hues in Lagerfeld’s signature men’s and women’s clothing lines of highly structured luxury garments with an urban edge. The store’s poured-cement floors harken back to Soho’s industrial past, when the neighborhood was filled with garment factories.

Kendra Scott, interior Courtesy, Kendra Scott

Kendra Scott
126 Spring St., Soho, Manhattan
Whether you're looking for timeless jewelry designs embellished with semiprecious stones or must-have home decor accents like frames and trays, Kendra’s Scott’s first New York City shop, just opened in Soho, is a great spot to shop for gifts for every occasion. Launched in 2002 in a spare bedroom after Scott’s first son was born, her Texas-based company now has 80 stores worldwide. 

L'Occitane en province, interior Courtesy, L'Occitane en Provence

L’Occitane en Provence (Fifth Avenue)
555 Fifth Ave., Midtown, Manhattan
L’Occitane en Provence, the high-end French skin care and fragrance line, is best known for its lavender hand and body creams whose natural scents transport its customers to the south of France. For its newly launched two-story flagship in Midtown—a location that’s the antithesis of Provence—L’Occitane lures shoppers through its doors with the promise of even more unmediated experiences. There’s bikes set against a bucolic backdrop of sunflower fields and a virtual-reality tour of southern France by way of a hot-air balloon.

nordstrom mens store, interior Photo: Connie Zhou

Nordstrom Men’s Store
235 W. 57th St., Midtown West, Manhattan
The Nordstrom Men’s Store is the first full-line Nordstrom shop to open in NYC, part of a large-scale expansion into the City that will include a massive Nordstrom flagship across the street with a Women’s Store, opening in 2019. The Men’s Store spans three levels, highlighted by an all-glass facade that brings in tons of natural light on the corner of Broadway and 57th Street. In addition to a vast selection of clothing and accessories, the store offers all of the services Nordstrom is known for, including onsite alterations and tailoring, personal stylists, same-day delivery and express returns, plus a clubhouse bar, coffee bar and free WiFi.

Phluid Project, interior Courtesy, The Phluid Project

The Phluid Project 
684 Broadway, Noho, Manhattan
Part brick-and-mortar store and part community center, the Phluid Project is a first in New York City (and perhaps the world) in its mission to empower gender nonconforming individuals. Its retail selection of urban-youth comfort clothes range from sweats and tees to sneakers, and there’s even a rave-worthy collection of glittery and iridescent makeup. The proceeds from the Phluid Project’s candle line go to organizations that support LGBTQ+ communities and youth, including the Trans Women of Color Collective and the Hetrick-Martin Institute.

180 The Store
180 Duane St., Tribeca, Manhattan 
It’s difficult to put a label on what 180 The Store actually is. It bills itself as a “unique retail environment” where different brands come to host pop-up shops, presentations, installations and events. The offerings here are so varied, in fact, patrons can come in to shop for clothing, housewares, jewelry, beauty products and some leafy plants or succulents—all from one store. It’s sort of a small-scale, independent department store, which is what the owners were going for. Also worth noting: they promote young, up-and-coming talent who are new to the NYC scene.



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