NYC - The Official Guide

Shop the Rainbow: Where to Buy Pride Fashion in NYC

Updated 05/16/2019

New Yorkers and visitors from around the world take to the City's streets each June to show their support for the LGBTQ+ community, a tradition that dates back nearly 50 years and commemorates the 1969 Stonewall Uprising. This year’s WorldPride celebration kicks off in June and goes through the end of the month, with the March, PrideFest and Pride Island all taking place on June 30.

While you’re here celebrating, make sure to plan some shopping time to add a little rainbow flair to your outfits, inspired by Gilbert Baker’s now-iconic flag that stands as a symbol of the LGBTQ+ community. Read on for the pieces to add to your Pride wardrobe and the NYC stores where you can find them.


Pride Collection, Levi’s Store 
Each year, Levi’s launches a special collection that celebrates Pride. Keep an eye out for T-shirts, knee-high socks and quintessential denim. Best of all, the brand donates 100 percent of net proceeds to the Harvey Milk Foundation and Stonewall Community Foundation. Head to their location in Williamsburg, Brooklyn, to explore the collection, and consider some custom embroidery to make 2019’s Pride one to remember.

The Carousel @ Bloomingdale’s: Pride For All  
Bloomingdale's has created this special Pride pop-up store, curated by Out magazine's Phillip Picardi, that showcases a wide range of products covering all shades of the rainbow. You can check out the rotating display during May and June at their flagship store on 59th Street or shop the selection online at their website

Pride Parade, float Photo: Walter Wlodarczyk

Temporary Rainbow Tattoos, Ricky’s
A fun, affordable way to wear the rainbow, Tattly Tattoos come in multiple sizes and are made with soy-based ink for easy removal. You’ll also find plenty of other beauty items at Ricky’s, New York City’s ultrahip beauty shop since 1989 (there are nearly a dozen locations around town). And be sure to pick up sunscreen while there if you’ll be spending the day at the Pride March.

Rainbow Thigh-Highs, New York Costumes
Make a statement with these colorful leggings, available at an East Village costume shop, that will turn any humdrum look into a Pride spectacle. A rainbow of horizontal stripes is a cinch to wow the post-march crowd at the West Village’s annual PrideFest.

Pride PArade, float Photo: Walter Wlodarczyk

Pride Collection Footwear, Adidas 
Step out in style with the latest Pride wear from Adidas, available at the company’s Fifth Avenue flagship. Four athletic shoes get a rainbow makeover with a summery flair that opts for pastels over saturated hues. Pale blue, mint green, peach and rose adorn the I-5932 model’s exterior and signature three-stripe branding, while the Deerupt is covered with bands of pastel shades.

Rainbow Biscayne Shirt, Parke & Ronen
Guys looking to elevate their Pride wardrobe need look no further than Parke & Ronen’s sophisticated summer collection. The brand is best known for its tailored swim trunks, but their retail shop in Chelsea is essential stop for creating a fashion-savvy wardrobe. A colorful short-sleeve button shirt is a perfect fit for Pride Week’s VIP Rooftop Party.

Pride Parade, Float Photo: Walter Wlodarczyk

Rainbow Feather Wings, New York Costumes
Bring on the night with these fantastical rainbow wings—sure to draw some attention at NYC Pride’s more flamboyant events. You can pick up a pair at the East Village’s New York Costumes and then take flight to some of the best Pride parties in town.

Pride Parade, Float Photo: Walter Wlodarczyk

Violet Voss Rainbow Eyeshadow Palette, Sephora
Create a glamorous, rainbow-inspired makeup look with Violet Voss’s 10-pan eyeshadow palette from Sephora’s Fifth Avenue megastore. The shadows feature an array of highly pigmented formulations with hydrating jojoba oil; apply a few for a sophisticated look to wear to Pride events all over the City.  


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