NYC - The Official Guide

Shop the Rainbow: Where to Buy Pride Fashion in NYC

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New Yorkers and visitors from around the world take to the City's streets each June to show their support for the LGBTQ community, a tradition that dates back nearly 50 years and commemorates the 1969 Stonewall uprising. This year’s NYC Pride celebrations kick off June 14 with the Human Rights Conference and culminate with the March, PrideFest and other events on June 24.

While you’re here celebrating, make sure to build in some shopping time to add a little rainbow flair to your outfit, inspired by Gilbert Baker’s now-iconic flag that stands as a symbol of the LGBTQ community. Read on for the pieces to add to your Pride wardrobe and the NYC stores where you can find them.

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Pride Collection, Levi’s Store 
Each year, Levi’s launches a special collection that celebrates Pride. Keep an eye out for T-shirts, knee-high socks and quintessential denim. Best of all, the brand donates 100 percent of net proceeds to the Harvey Milk Foundation and Stonewall Community Foundation. Head to the location in Williamsburg, Brooklyn, to explore the collection, and consider some custom embroidery to make 2018’s Pride one to remember.

Rainbow Heels, Bloomingdale’s  
Step into Pride with style wearing Tabitha Simmons rainbow high-heel sandals, available at Bloomingdale’s. A chunky, cork-covered heel, elastic inset and leather sole ensure steady strutting for the Teaze HER dance party.

Pride Parade, float Photo: Walter Wlodarczyk

Temporary Rainbow Tattoos, Ricky’s
A fun, affordable way to wear the rainbow, Tattly Tattoos come in multiple sizes and are made with soy-based ink for easy removal. You’ll also find plenty of other beauty items at Ricky’s, New York City’s ultrahip beauty shop since 1989 (there are more than a dozen locations around town). And be sure to pick up sunscreen while there if you’ll be spending the day at the Pride March.

Rainbow Thigh-Highs, New York Costumes
Make a statement with these colorful leggings, available at an East Village costume shop, that will turn any humdrum look into a Pride spectacle. A rainbow of horizontal stripes is a cinch to wow the post-march crowd at the West Village’s PrideFest.

Pride PArade, float Photo: Walter Wlodarczyk

Pride Collection Footwear, Adidas 
Step out in style with the latest Pride wear from Adidas, available at the company’s Fifth Avenue flagship. Four athletic shoes get a rainbow makeover with a summery flair that opts for pastels over saturated hues. Pale blue, mint green, peach and rose adorn the I-5932 model’s exterior and signature three-stripe branding, while the Deerupt is covered with bands of pastel shades.

Rainbow Biscayne Shirt, Parke & Ronen
Guys looking to elevate their Pride wardrobe need look no further than Parke & Ronen’s sophisticated summer collection. The brand is best known for its tailored swim trunks, but the retail shop in Chelsea makes an essential stop for building a fashion-savvy wardrobe. Its colorful short-sleeve button shirt is a perfect fit for Pride Week’s VIP Rooftop Party.

Pride Parade, Float Photo: Walter Wlodarczyk

Betsey Johnson Rainbow Fringe Floppy Hat, Macy’s
The queen of whimsical fashion offers this floppy hat, which looks just as flattering on NYC Pride’s march route as it does on the beach. You can pick one up at the Macy’s flagship store, in Herald Square. Johnson, a longtime LGBTQ advocate, famously created a spring 2015 collection, titled “Prenup,” that honored the fight for marriage equality.   

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Pride Parade, Float Photo: Walter Wlodarczyk

“Love is Love” T-shirt, Target
Keep it classic with this cotton-polyester T-shirt emblazoned with “Love Is Love,” done in retro typography and rainbow-filled letters. After scoring one at the new Target store in Herald Square, wear it while standing proudly with the LGBTQ community and its allies at the Pride Rally at the Stonewall National Monument. 

Rainbow Feather Wings, New York Costumes
Bring on the night with these fantastical rainbow wings—sure to draw some attention at NYC Pride’s more flamboyant events such as Cosplay and Pride, a Hudson River cruise featuring “queer-positive graphic art,” live entertainment and RuPaul’s Drag Race diva Phi Phi O’Hara. Before boarding the boat, you can pick a pair up at the East Village’s New York Costumes.

Violet Voss Rainbow Eyeshadow Palette, Sephora
Create a glamorous, rainbow-inspired makeup look with Violet Voss’s 10-pan eyeshadow palette from Sephora’s Fifth Avenue megastore. The shadows feature an array of highly pigmented formulations with hydrating jojoba oil; apply a few for a sophisticated look to wear to the Pride Luminaries Brunch, which celebrates leaders who have made an impact on LGBTQ equality in the workplace.


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