NYC - The Official Guide

NYCgo Relaunch


We’re excited to share with you the new, reimagined to reflect the energy of New York City. The site marries beautiful design and timely content with bright imagery and video to capture NYC like never before, showcasing the endless possibilities the five boroughs hold for all visitors. We invite you to see what the City’s buzzing about in our New & Trending section. Check our free summer concerts list to catch a favorite artist, and discover other exciting events in our complete guide to the season. Find the right hotel to make NYC your home away from home, see what’s playing on Broadway, take a tour with a local expert and explore the entire City through our in-depth neighborhood guides. In short, the new is the perfect hub for all things NYC. We hope it will inspire you to visit the five boroughs, help you plan your trip before you arrive and serve as your resource for navigating the City once you’re here. Along with our social media channels, the new site will keep you connected to the five boroughs—and encourage you to see the City for yourself. Relaunch

Rebranding NYCgo

You may also notice the look and feel of NYCgo has changed. At the core is the undeniably bold, classic NYC you know, and a color palette derived from the City itself—yellow from taxicabs, green from the Statue of Liberty and the blue of NYC's Greek coffee cup. Our team developed two new custom typefaces—NYC Sans and NYC Block—because, let’s face it, NYC deserves its own typeface. We also created a set of 250 custom icons to speak to any audience, regardless of language. The icons are based on the geometry of the NYC logo and visually communicate simple and complex concepts.

NYC Icons

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