In an effort to rejuvenate Balenciaga, creative director Alexander Wang has added an ultra-luxe touch to the brand’s SoHo flagship. Emulating a grand Venetian museum, the space is lined in marble with 5,400 square feet of Verde Rameggiato marble, installed by contractors flown in from Italy. Skylights, illuminated display cases and neatly arranged racks display the label’s embroidered pieces, elegant knits and minimalist silhouettes. In homage to the brand’s legendary founder, Cristobal Balenciaga, the marble and limestone floor here is a replica of the one in the Balenciaga couture house on Avenue George V in Paris.
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