The beauty (pun intended) of this conceptual makeup boutique, the first from Dior in NYC, is its innovative approach to cosmetics. In a space meant to evoke the ambiance of backstage at a fashion show, shoppers can peruse an assortment of lipsticks, nail lacquers, mascaras and facial products. Also, there are six workstations staffed by pros, where visitors can have their lashes and brows transformed. There's a hi-tech Mix & Match display, featuring a model whose lip and nail color will change just by placing the product on the tabletop. A small section is dedicated to fragrances too, with Dior’s most recognized and coveted scents.