Intimissimi

It’s no secret (wink) which company dominates the intimate apparel market in the US, but Intimissimi is out to change the game. The Italian company offers undergarments, swimwear and lingerie like its primary competitor, but often using more sumptuous materials and with an emphasis on classic elegance. Not to worry, though, the prices are fully compatible. And their spacious New York City flagship in Midtown is stocked with endless choices.