NYC - The Official Guide

FAO Schwarz


Children will be wide-eyed walking into FAO Schwarz. The oldest toy store in America has been bringing specialty toys to kids since 1862, and continues to provide quality items from around the world. Located in Rockefeller Center's famed 30 Rock building, the iconic brand's New York flagship store is not just a place for shopping but also a place for fun with new features like a DIY race car station, play grocery story and live magic shows. And don't miss the supersized, walk-on piano keyboard from the classic movie Big

30 Rockefeller Center
New York, NY

Collectibles Stores
Gift & Souvenir Shops
Toy & Game Stores
Kid Friendly
Meeting/Banquet Facilities


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