NYC - The Official Guide

The Phluid Project


Part brick-and-mortar store and part community center, The Phluid Project is a first in New York City (and perhaps the world) in its mission to empower gender non-conforming individuals. Its retail selection of urban-youth comfort clothes range from sweats and tees to sneakers, and there’s even a rave-worthy collection of glittery and iridescent makeup. The proceeds from The Phluid Project’s candle line go to organizations that support LGBTQ+ communities and youth, including the Trans Women of Color Collective and the Hetrick-Martin Institute.

684 Broadway
New York, NY 10012

Clothing & Accessory Stores
Men's Apparel
Women's Apparel
Cosmetics/Beauty/Fragrance Shops
Payment Types
Credit Cards Accepted


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